Award Winning Blog - Agitator

The Roaring Late 1800s?

The roaring lion. The Roaring 1920s. But the Roaring late 1800s? Never heard of it. I don’t know the full source of the chart below or the accompanying list but I spot-checked a few and they were accurate according to the Google machine. I also don’t know if this list is exhaustive nor how “membership” […]

Learn More June 15, 2022

7 Fundraising Tips for Surviving the Apocalypse of 2022

From war to famine with a huge dose of inflation, threats to democracy and mass shootings thrown in. But you already know the litany of economic , humanitarian, and political disasters. No need for detailed background. Seems like we’re being hit with everything but locusts. The bottom-line question is: What’s the best course of action […]

Learn More June 13, 2022

You Are Your Music

You are your music. More accurately, your music is you. This is cool research from Spotify finding that your personality predicts your music choices. Personality comes first, it’s mostly (not entirely) a born-with kind of thing. We all behave in ways that are trying to match our goals and values and orientation on the world. I […]

Learn More June 10, 2022

The Non-Political Twitterverse

Much ink has been spilled decrying social media rabbit holes and political echo chambers that threaten our democracy by increasing hyper-partisanship and extremism. What if that’s fake news? It’s true there are hyper-partisan people on Twitter. It’s also true many of these hyper-partisans are opinion influencers with big followings. The problem with the echo-chamber thesis […]

Learn More June 8, 2022

Why You Need Personalized Matching

Do you select, segment or do personalized matching? A definition is probably in order to answer that accurately. A big part of the distinction is whether you treat people differently or not. Selection is who is in/out for a communication. This is almost always tied to behavior data – e.g., RFM, hasn’t opened an […]

Learn More June 6, 2022

Biases and Nudges Work Differently for Different People

Do we sound like a broken record? People are different and yet we treat them all the same. I’m desperate to understand why this is as it’s been this way a long time and maybe that’s both the issue and the reason. A long time means a lot of well-worn habits and resistance to change […]

Learn More June 3, 2022