Optimistic Bob
Yesterday we applauded the RED campaign, the cause marketing initiative spearheaded by Bono and Bobby Schriver. It's been taking some knocks lately — undeservedly, we argued — for under-delivering and for distracting folks from actually giving (versus consuming). Optimistic Bob, one of our readers, entered a pointed comment to our post, to which we want […]
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March 9, 2007