A Fundraising Metaphor? Choose Wisely.
Humans are messy and complex, so are the societal issues your raising money for – a double whammy of messy complexity. Metaphors can serve as bridges, connecting abstract ideas to concrete, familiar images, making complex concepts more digestible. Contemplating abstract things is easier with the use of concrete and familiar mental images. But metaphors are more […]
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July 28, 2023