Online Symposium Part 1: What We Learned About Perceived Impact
It’s not a big scientific discovery that supporters care about the difference they make. If my donation won’t change anything, why would I give? At the same time though, very few supporters check a charity’s actual impact before making a donation. So, what’s going on here? Two things: 1. The type of impact Actual impact is […]
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October 14, 2019