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Communications

50 Ways to Thank Your Donors

Tomorrow our U.S. readers will celebrate Thanksgiving Day. Next week many Agitators will find themselves in the midst of #GivingTuesday. However, truth be told, we all should be about the business of thanking our donors every day. So, with apologies to Paul Simon and his 1975 Fifty Ways to Leave Your Lover, here’s a lyrical […]

Learn More November 21, 2018

Distinguish Yourself on #GivingTuesday

If the number of “How To Get Ready for #Giving Tuesday” emails in my inbox is any barometer this year’s #GivingTuesday targets will be buried in a blizzard of breathless matching gift offers, convulsing countdown clocks and sundry demands that only an uncaring human, without soul or pulse, would refuse to hit the ‘donate’ button. […]

Learn More November 19, 2018

Waffle House: The Gold Standard for Fundraisers

One of my perennial Father/Son joys involves the l road trips in my F-150 pickup with son Chris. We play lots of John Haitt’s Drive South and even more of Willie Nelson. We’ve been up and down the East Coast, and all across the country. Mostly these journeys self-certify us as Legit Waffle House Critics […]

Learn More November 16, 2018

How to Lose

Geoffrey: My you chivalric fool… as if the way one fell down mattered. Richard: When the fall is all there is, it matters. – The Lion in Winter We have chosen a losing profession. We choose to face down the most powerful. We choose to comfort the poor, one of whose most powerful advocates said […]

Learn More November 14, 2018

Alfred Hitchcock: Nonprofit Fundraiser, Part II

Two years ago, in Part 1, we talked about how Alfred Hitchcock held our rapt attention by having a separate script for the emotional arc of his movies. There’s another Hitchcock idea we can steal to raise more: the MacGuffin. The MacGuffin is the object around which a story revolves, but no one in the […]

Learn More November 12, 2018

Historic Performance of Young Voters

Last week in The Millennial Myth I wondered if younger folks would vote in the U.S. mid-term elections at a greater rate than in the past. The answer is a definite “yes” and was delivered to the Agitator by John Della Volpe, Director of Polling at the Institute of Policcs at Harvard’s Kennedy School of Government. […]

Learn More November 8, 2018

Learn To Say “Thank You”

I’m holding my breath in anticipation of the returns from today’s mid-term elections here in the U.S. I’m not holding my breath in anticipation of the flood of “Thank You’s” I’ll receive from the candidates and campaigns I donated to. “Gimme! Gimme! Gimme”, the political piggies screamed over the past year as they snuffled their way […]

Learn More November 6, 2018

Taking our own medicine

We love feedback. We’ve talked about the levels of feedback: Using it to fix things for individuals Using it to fix your systems Using it to model your donors We’ve talked about how it makes people more likely to like you and how it’s an easy retention win. And we’ve talked about the most common […]

Learn More November 2, 2018

Happy National Donor Day!

Happy Halloween! Also, for those in the United States, happy National Doorbell Day, National Magic Day, and National Knock-Knock Joke Day. Today is also your last chance to celebrate Prescription Errors Education & Awareness Week, Dyslexia Awareness Month, National Spina Bifida Awareness Month, Down Syndrome Awareness Month, Health Literacy Month, National Dental Hygiene Month, National […]

Learn More October 31, 2018

The Millennial Myth

With just a week to go before the mid-term elections in the U.S. a good many of my friends are swept up in an avalanche of anxiety turbocharged by the breathless panting of the cable news pundits and pollsters. A question that’s posed again and again, “Will the Millennials vote?” Frankly I have no idea. […]

Learn More October 29, 2018

Ask A Behavioral Scientist

Behavioral Science Q & A

Q: Do you have any insight on whether integrating an individual giving appeal with other comms from the charity in both appearance and messaging can uplift results? Or does the actual appeal become ‘lost’ for lack of stand-out?

Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]

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Q: Is there any research on response rate impact in direct mail when referring to a sustainer gift as ongoing or recurring (catching all frequencies) v. monthly or annual?

I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]

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Q: A major conservation nonprofit sends me lots of mail, many of which have on the envelope “time to renew” or “2nd notice.” I find this practice deceptive, especially as I haven’t given to said organization since 1997. It must be effective or they wouldn’t do it. But is it ethical?

Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]

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Q: I find it irritating when some nonprofits accept my “gift” and then ask me to cover their credit card fees separately. It feels like a practice that does nothing to help win donors and runs the risk of turning others off. Is there any data on this either way?

Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]

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Q: What are the three most important things to consider when designing a brilliant supporter journey?

There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]

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Q: Is there any evidence that changes to the tax laws in the USA changed end of year giving behaviors? Previously, ~30% of US taxpayers filed itemized tax returns allowing them to receive a deduction for charitable giving. Tax law changed in 2017 so that now only ~10% itemize. This should mean tax year-end giving should not matter to millions of people for whom it used to matter. Is there any data evidence to support this?

I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]

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Communications

50 Ways to Thank Your Donors

Distinguish Yourself on #GivingTuesday

Waffle House: The Gold Standard for Fundraisers

How to Lose

Alfred Hitchcock: Nonprofit Fundraiser, Part II

Historic Performance of Young Voters

Learn To Say “Thank You”

Taking our own medicine

Happy National Donor Day!

The Millennial Myth

Ask A Behavioral Scientist

Behavioral Science Q & A

Q: Do you have any insight on whether integrating an individual giving appeal with other comms from the charity in both appearance and messaging can uplift results? Or does the actual appeal become ‘lost’ for lack of stand-out?

Q: Is there any research on response rate impact in direct mail when referring to a sustainer gift as ongoing or recurring (catching all frequencies) v. monthly or annual?

Q: A major conservation nonprofit sends me lots of mail, many of which have on the envelope “time to renew” or “2nd notice.” I find this practice deceptive, especially as I haven’t given to said organization since 1997. It must be effective or they wouldn’t do it. But is it ethical?

Q: I find it irritating when some nonprofits accept my “gift” and then ask me to cover their credit card fees separately. It feels like a practice that does nothing to help win donors and runs the risk of turning others off. Is there any data on this either way?

Q: What are the three most important things to consider when designing a brilliant supporter journey?

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