Search Results for: feedback
How Much Is Your Organization Like Twitter?
Fire sale. That’s how Twitter is touting their latest ad offer. It’s a familiar fire sale to Agitator readers and every fundraiser who’s been in the field for more than five minutes. And it’s uber familiar to every donor on the planet. A match. Spend $250k, get $250k of free ads. I often hear consultants […]
Are You Giving Your Donors the Trump Treatment?
For whatever unfathomable reason my brain somehow connected coverage of Donald Trump’s bizarre eulogy at a supporter’s funeral with some of the lousy behavior exhibited by some nonprofits in dealing with their donors. Let me explain. At a memorial service for Rochelle “Silk” Richardson, half of the rabidly vocal pro-Trump commentary duo of Diamond & […]
Regret Is A Terrible Thing to Waste
Are you less likely to do something again if you regret it? Giving can produce regret and that regret makes me anticipate regret the next time I’m asked to give. And it’s that anticipated regret, caused by prior, experienced regret that makes me less likely to give again. Habits cut both ways and we can […]
Who Owns the Story?
That’s the rhetorical question underlying an Amref Health UK report, a charity focused on health in Africa. The report shares loads of useful detail on a direct mail test pitting what they call participant stories against charity stories. The report is authored by outside consultants, Jess Crombie and David Girling, in partnership with Amref. The test […]
New Tricks for “Old” Fundraisers
The adage, “You can’t teach an old dog new tricks” is, of course, nonsense. A metaphor so often used as an excuse to adapt and change. Kevin’s post on Doggy Personality got me thinking even more than I usually do about change and risk-taking, His post outlined how a donor file could be tagged, at […]
Fundraising Silver Bullet
It’s almost free to do and can raise a lot more money without asking for it more. That’s as close to silver bullet as one can get. What’s the one thing that created this much lift? Asking for feedback about the online giving experience. That’s it. You get lift from those who give feedback plus […]
How to Raise Money Without Asking for It
Ask for money, get money. If only it were that simple. The conversion rate with human beings on your donation form is under 20%. That’s a lot of missing dollars from people needing something other than another ask to convert. Enter the donor experience. [Calling all digital marketers, register for the free learning session on […]
How to Make Your Copy Better
It’s here. It’s time. Heck, it’s past time. You can stop holding your breathe, especially the purple person in the back. No more waiting, you’re a minute or two from reimagining and reinvigorating your fundraising copy. Finally, objective scores for your fundraising copy. Want to know, for sure, if your copy is Readable and has […]
Fundraising Lessons From the Liberty Ship Innovation
Shipbuilding pre-WWII was akin to fundraising before mass market channels existed—highly bespoke and tailored to the buyer, time consuming and with non-scalable labor as the primary input. Necessity often being the mother of all invention, the shipbuilding industry in the United States underwent a radical transformation to meet the needs of the Allied cause. But […]
Is Mass Fundraising Extinct?
For the past 10 years The Agitator has sought to put meat on the jargon-ridden bones of the Donor-Centric skeleton. That’s why we dwell so much on essential vertebrae of donor-centricity such as Donor Identity, Donor Psychology and Personality to name a few. Although this detail is essential in becoming truly donor-centric, it’s important to […]