“Audience-Led” Is the New Low Bar. Time to Raise It.
“Audience-led” sounds strategic. But too often, it just means sorting your file by lifecycle stage, giving level, or age group — and sending slightly different versions of the same thing. It’s like a choose-your-own-adventure where every path ends with the same appeal, just in a different font. Different ≠ Deeper Yes, coordinating across channels is […]
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