Award Winning Blog - Agitator

Are You Fundraising Like a Cable News Channel?

The echo chamber is getting louder, we tune out damn near everything that doesn’t match what we already believe and we’re much more likely to distrust anyone not like us. Partisan agreement between spouses was around 60% in the mid 60’s, it’s now closer to 85%. Pew research shows partisans have few friends from the […]

Learn More April 25, 2025

Trump and the Sistine Chapel Playbook

It’s the day after Earth Day, and if you’re not already furious, allow me to help. Donald Trump is once again treating the IRS like a blunt-force weapon, threatening to revoke the tax-exempt status of Harvard—yes, Harvard—under the camouflage of “fighting antisemitism.” That’s rich, considering the administration’s actual gripe seems to be that Harvard wouldn’t […]

Learn More April 23, 2025

Ask Avoidance Isn’t a Donor Defect, It’s a Design Problem

When a donor doesn’t give, we usually default to two explanations: The timing must’ve been off. We didn’t make it emotional enough. The fix? Try again. Ask harder, add more urgency., insert a sadder story. But behavioral science tells us something else might be going on: people avoid emotionally triggering fundraising not because it wasn’t […]

Learn More April 21, 2025

The Speech Stirred Souls. The Inbox Asked for $3.

The night Senator Cory Booker rose to speak in a 25-hour filibuster, something rare happened: sincerity leaked into the Senate chamber like light under a closed door. “I can’t allow this body to continue without doing something different,” he said. For a moment, we believed him. And then we didn’t. Because the moment the cameras […]

Learn More April 18, 2025

The Model That Knows When To Shut Up

Most fundraising models rely on a simple set of assumptions: Recency means readiness Frequency means loyalty Bigger gifts mean bigger love And that all this adds up to a reliable way to pick who gets your next fundraising appeal. But here’s what most models don’t ask: What happens when you actually market to someone? Did […]

Learn More April 16, 2025

Best Practice Is Just Peer Pressure in a Blazer

There’s this belief in our sector that the quicker we ask the better off we are. This applies to the frequency of the appeals, but also within a given appeal. Best practice only exists to be challenged and replaced. A case in point, we analyzed thousands of tele fundraising calls done by our team to […]

Learn More April 14, 2025