Award Winning Blog - Agitator

Your Fundraising Team Needs a Robot With The Right Personality

Fundraising is communication. Communication is psychology. Psychology is trait-driven. And now… fundraising is also AI-driven. But don’t take that from a blog post. Take it from MIT. They ran a field experiment — not a lab simulation, not some clever survey. A real-world test with 2,310 participants creating real ad content for a real think […]

Learn More April 2, 2025

A Billboard and Brush. Defiance and Hope

Given the last 70 days of assholery, cruelty, mendacity, and stupidity, we all deserve an uplifting start to the week. Thus the following story appearing on Substack by the author whose nom de plume is Your Weirdo Friend. There’s something about this story—simple, plainspoken—that cuts through all the noise and bloviating hammering us daily. No […]

Learn More March 31, 2025

When Progress Isn’t Enough: The Risk of Public Goals in Fundraising

One of the greatest movies of all time for those of us who enjoy parody, slapstick and juvenile humor is Will Ferrell’s Talladega Nights. He spends most of his life against an impossible standard of “if you ain’t first you’re last”, a motto from his father who was high on peyote at the time he […]

Learn More March 28, 2025

Fundraising’s 3-Minute Track Problem

There’s a popular belief that modern songs are shorter because people—especially young people—have shorter attention spans. Makes sense, right? TikTok. Streaming. Clicks. Scrolls. No patience. Turns out… wrong. A recent data dive from Stat Significant analyzed 150 million song streams and listener behavior. What they found is more interesting—and far more relevant to fundraising than […]

Learn More March 26, 2025

Cracking the Code: How to Make Sure Donors See Themselves in Your Appeals

Most fundraising messages follow the same pattern: brand on one side, programs on the other, and hope in between. We call this bookend fundraising, heavily focused on who we are as an organization and what we do, while leaving the rest of the bookshelf, where the donor’s personal story should be, empty. The rub? The […]

Learn More March 24, 2025

Robbing the Sick to Pay the Suits. Donors Defect.

While we’ve been mainly focused on the need for citizens and nonprofits to fight back as Trump, Musk, and their lapdogs go hell for leather to destroy the U.S. government while padding their own pockets, we must also cast our gaze downward, to the tawdry spectacle of Congress. There, the Republican majority, a trembling congregation […]

Learn More March 21, 2025