Award Winning Blog - Agitator

You are Your Email Address?

Imagine getting an email from honey.bunny77@hotmail.de? What would you immediately infer about this person? Ok, spam and X-rated content but after that, what does this vanity email purposefully chosen say about the person? An email address is the tiniest snippet of a window into a person in the digital world. No picture, no interaction, […]

Learn More October 7, 2022

Donors and Non-Donors, Is That the Best We Can Do?

Why do people give? I’ve seen academic research showing a big driver of giving is asking. That’s like saying you can’t win the lottery if you don’t play. True enough but it doesn’t make the opposite true; you will also lose if you play. The expected return is always negative. People don’t give because we […]

Learn More October 5, 2022

Exciting Breakthroughs on Give Now and Pay Later

Back in July we posted What if Donors Could Give More Now and Pay Later? focused on the offering by a new financial tech company B Generous. In essence the B Generous approach to increasing the size of donor gifts is to offer financing of the total gift, interest and fee free to the donor […]

Learn More October 3, 2022

Who Doesn’t Love Control?

Answer: Nobody doesn’t love control. Double negative notwithstanding, we humans love control or the perception of it. Control is one of three key psychological needs, often referred to as a sense of autonomy and choicefulness: aka control. People who feel a sense of autonomy over their giving are more likely to do it again. A […]

Learn More September 30, 2022

What the Hell is “Pulsing”?

Grandma Craver frequently warned, “Enough is enough. Too much will make a dog sick.” Her way of indicating the downside of overdoing things. That’s exactly the point of Kevin’s post, Give Donors a Chance to Listen to the Silence noting the decrease in response rates as the number of mailings a prospect receives increase. Kevin concludes: […]

Learn More September 28, 2022

Give Donors A Chance to Listen to the Silence

The world is literally louder than at any prior time in known history (maybe the dinosaurs made a lot of noise?) Emergency sirens need to be loud enough to cut through the noise clutter and as such, are a good proxy for the loudness of our world. Today’s sirens are 6x louder than 100 years […]

Learn More September 26, 2022