Award Winning Blog - Agitator

Spoiler Alert: People Are Different

So why do so many fundraisers ignore this reality and treat donors and prospects with the same one-size-fits-all approach? One reason is that far too many fundraisers know very little about their donors and refuse to invest the time and money in finding out more. Consequently, stuck in the belief that determining who the […]

Learn More December 29, 2021

Worth Repeating: Are You Doing “segmentation” or Segmentation?

EDITOR’S NOTE: Right before the Christmas break Kevin posted on segmentation arguing that what most fundraisers call ‘segmentation” is little more than an impersonation of the real thing. Nick Ellinger, our former Comrade-in-Agitator took issue with Kevin. Their disagreement, as reflected in their comments, is worthy of further exploration. And since the original post was […]

Learn More December 27, 2021

Thank You and Merry Christmas

Your year’s about finished and we hope you get some rest and time to reflect on yet another year where “normal” seemed to be chopped and splattered by a Cuisinart of covid. conflict and confusion. Despite the chaos we saw so many good deeds prevail…creative alternatives accelerate ..and the loyalty and interest of Agitator readers abound. […]

Learn More December 25, 2021

Agitator’s Most Enduring Tradition

Whatever Covid-tested holiday parties you’re attending we hope when they’ve ended you’ll fall on your knees and sing along to The Agitator’s favorite carol. Once again, for our 15th Christmas Eve, and into our 16th year, we invite you to share our most enduring (only? ) Agitator tradition and enjoy this unforgettable rendition of O Holy Night. As […]

Learn More December 24, 2021

Are You Doing “segmentation” or Segmentation?

For purposes of this post all versions of “segmentation” that include air quotes” ” and a lower case ‘s’ are not segmentation at all. Sadly, most versions of claimed Segmentation are really little more than the impersonating cousin named “segmentation”. None of the following is real Segmentation; Mailing the same thing to different audiences. An […]

Learn More December 22, 2021

A Charity Just Bought A Behavioral Science Agency, Why?

Nesta is a social change, UK foundation whose seed money came from government. The Behavioral Insights Team (BIT) is a behavioral insights consultancy whose seed money also came from government. With a little bit of creativity in financing and deal making, the former just bought the latter for £15mil. Why? The answer from Nesta’s own […]

Learn More December 20, 2021