Award-Winning Blog


Emergency Aid for Nonprofits– Call to Action for US Orgs

The governments of Canada, the UK and Australia have announced they will assist nonprofits and small business suppliers with a variety of subsidies and other help.  More on that later in this post. U.S. Organizations Take Action Today Meanwhile, in the U.S., as we write this on Monday evening  the U.S. Senate is coming down […]

Learn More

ACTION ALERT: Lifesaving Legislation for U.S. Nonprofits and Their Supply Chain

Drop everything and get your CEO, board members and top leaders on the phone first thing MONDAY morning.  Here’s why. Congress is right now at work on the “Coronavirus Aid, Relief and Economic Security Act”. Short-titled the CARES ACT, this emergency financial legislation was drafted by the Republicans in the U.S. Senate and is now being circulated […]

Learn More

Cancer Wrote This Book

When we mourned the passing of John Haydon, our friend and inspiration, we noted that his last act was to finish a book that distilled his life’s work and insights. Kivi Leroux Miller of Bold and Bright Media led a team of four editors as they rushed to get John’s book, DonorCARE: How to Keep Donors Coming […]

Learn More

A Closer Look at the Big Five and Personalized Persuasion

My last post introduced the “Big Five” or “Five-Factor” model of personality traits and offered a glimpse of the way personality insights can be useful for donor segmentation and campaign messaging. We’re sticking with these topics in this post but going a little deeper. A Brief History of the Big Five I want to first […]

Learn More

Stop Toilet Paper Hoarding. Start Empowering Your Donors.

Everyone has an opinion and advice on what to do about the Coronavirus Pandemic.  Even ISIS has weighed in, warning its followers to stay away from Europe so they don’t get infected. Here at The Agitator we’re focused on the effects the pandemic will have on fundraising in hopes we can offer some helpful insights, […]

Learn More

Fundraising Data- Part 3: Own Your Data

Looking back at the implementation of the General Data Protection Regulation (GDPR) with nearly 2 years of hindsight, it seems that almost everyone went crazy on the issue of consent and that pendulum is only now just starting to swing back to sanity. What was lost in the scramble and panic over consent was any […]

Learn More