Award Winning Blog - Agitator

Popular Posts in 2018: Direct Mail Not Yet Dead

Editor’s Note: Between Christmas and January 7th The Agitator Global HQ is undergoing some renovation and renewal. The bowling alley is being resurfaced which, in turn, produces a tornado of dust requiring a thorough cleaning of the library collection not to mention the work space of our poet-in-residence. Consequently, we’ve decided to use this period of renovation and renewal to repeat 5 of our most popular posts of 2018. If you’ve already etched these gems in your mind we hope you’ll share them with colleagues. And, as importantly, we urge you to send along any suggestions for […]

Learn More December 26, 2018

We Suggest You Have A Merry Christmas

All of Us at The Agitator and DonorVoice

Learn More December 25, 2018

The Agitator Christmas Tradition Continues

For some it’s the Yule Log. For others, mistletoe, For still others, mincemeat pie. For us, it’s Christmas carols. Here is The Agitator’s most enduring tradition. For our 12th Christmas, and into our thirteenth year, we urge you to get into a mirthful holiday spirit by enjoying to this unforgettable rendition of O Holy […]

Learn More December 24, 2018

Let’s Get Small with Micromoments

When was the last time you wondered who that actress is and what you knew her from? When that happened, were you content to just not know? No. Not knowing is so 1990s. And so are not comparison shopping, not buying, not receiving what you buy for weeks, not hearing about your donation, not being […]

Learn More December 21, 2018

Let’s Get Small With Impact

We have big missions. End hunger. Create a just society. Save the whales. But those aren’t the calls to action that make people give. First, we need a call to action that is about a unit – person, animal, or story. Our behavioral science unit talks about the identifiable victim effect as one of a few […]

Learn More December 19, 2018

Sorry Santa, We’re Closed!

I never fail to marvel at the bizarre behavior of many nonprofits when it comes to year-end giving. Let me explain. For almost every charity the period between Christmas and New Year’s is a heavy period for giving. For some groups as much as 25% of their annual revenue arrives in those final weeks. Many donors—particularly […]

Learn More December 17, 2018