Award Winning Blog - Agitator

“Sorry, We’re Too Busy to Improve”

“No one is working 10-12 hours a day. Being busy is not working. Taking calls and meetings is a waste. Whenever someone tells me they’re actually working 12-14 hours a day [I ask] are you working or is your time filled with tiny blocks of bullshit ore are there large blocks of uninterrupted time?” That […]

Learn More May 8, 2018

A potpourri of updates

Here at The Agitator, we pride ourselves on well-reasoned, thoughtful posts that explore important themes in depth often over a week. This isn’t going to be one of those weeks. This is going to be a week of potpourri, using the popular Jeopardy definition of “doesn’t fit into any other category.” So we’ll start with […]

Learn More May 7, 2018

Agitator Cliff Notes: What’s Next?

I wanted to find another book to talk about today. But the problem wasn’t finding a book; it was narrowing it down to just one. So let’s hear your votes in the Comments on two things: Is this Agitator Cliff Notes approach worthwhile and worth doing again? What book(s) do you recommend? Roger has sent […]

Learn More May 5, 2018

When Have You Acquired a Donor?

When you received their donation, right? Once you have their sweet sweet cheddar in your bank account, the person has made a donation. Thus they are a donor. They have been acquired. Q.E.D. On to the next blog post. But let’s consider this in reverse. You go to a new restaurant. It’s so horrid you […]

Learn More May 4, 2018

iBlackHole

The new M+R Benchmarking data are out; I highly recommend them. I was looking to do a summary of them for you but, as with my Agitator post today, got stuck on one chart: That’s right. The average mobile donation page conversion rate is single digits. This is why while mobile website traffic is the […]

Learn More May 3, 2018

Breaking Down Your Acquisition Silos

You can spend money on anything. That’s why it’s called money. Economists call this fungibility, which has nothing to do with mushrooms. It has everything to do with how a dollar can be used for rent or food or entertainment or whatever. In our minds, though, we hate fungibility. People have sophisticated mental jars of […]

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