Award Winning Blog - Agitator

Give to Get: Case Studies

So we’ve talked a good game about Give-to-Get this week. Monday, Nick noted the trend that asking people who donate to other organizations to care about yours is declining and the opportunity is to ask people who care to donate. Wednesday, Kevin outlined how you can create a content-based reason to join, donate, and retain. […]

Learn More December 7, 2018

Give to Get: Creating Value Exchanges for Your Donor Identities

Avid Agitator readers know that donor identity is the core reason donors give to organizations. There are a thousand ways to save lives and change lives, so donors tend to support charities that mean something to them personally. And they will keep that preference even if the preferred cause is less efficient. But did you […]

Learn More December 5, 2018

Give to Get: The Need for a New Acquisition Model

Mail list rental and exchange is diminishing in effectiveness. How can we tell? There’s the anecdotal: the number of people requesting no rental or exchange in feedback surveys is rising. And many charities are seeing their acquisition results wane. There’s the studied: researchers looked at people who get more charitable mail solicitations in a study […]

Learn More December 3, 2018

Bumper Crop for #GivingTuesday. Crop. Picture of the Larger Harvest Mixed.

First, a quick summary of 2018 #GivingTuesday results (as of 11/29/18): Biggest #GivingTuesday ever raised $380 million in the U.S. 6 million donations were made with mean gift size of $105.55 Facebook users, some using livestream Facebook video gaming, raised over $125 million; that’s $45 million more than last year. Blackbaud reported that its systems […]

Learn More November 30, 2018

“FRANKLY WE DON’T GIVE A DAMN ABOUT YOUR PRIVACY”

I don’t know exactly when it will happen. But, some day in the not too distant future your organization will receive a letter from a donor that goes something like this: Dear ABC Organization, I’m growing increasingly concerned over the widespread use and abuse of my private and personal information by organizations like Facebook, Google […]

Learn More November 28, 2018

How to Get People to Help You (and Donate)

In June, psychologist Dr. Heidi Grant came out with Reinforcements: How to Get People to Help You. She reviews the literature to find out how to ask for help in the workplace so both we and the askee are better off. The funny part is most of the lessons she has for asking for help […]

Learn More November 26, 2018