Award-Winning Blog


Is It Just Me? (Fundraising Events Edition)

No, it’s not just you when it comes to fundraising events. In the past, we’ve talked about Seth Godin’s dislike of fundraising events.  More recently, we’ve seen UK participation event revenue declines; in North America, participation rates dropped 5 to 11% in 2016 from 2015, which was down from previous years. Now, as even stalwart […]

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Is It Just Me? (Online Ads Edition)

No, it’s not just you.  Fundraising is harder than it once was in several important areas.  Today’s topic: online ads are getting more expensive. Back in August, we talked about how Facebook was getting more and more expensive: “Eventually, novelty wears off.  Tactics are forbidden.  Con men are banned.  And the fast give way to […]

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Dick Pics and Mince Pie

Some days the competition for readers’ attention is just too steep. Like now,  where the story sucking up all the oxygen involves the wealthiest man in the world, a sleazy media company, possibly the President of the United States and the Saudis– and dick pics. Regardless, here at The Agitator we soldier on.  This week we’re going to examine the […]

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Let Donor Needs Drive

Subject. Verb. Object: Who… does what… to whom? More than 75% of the world’s languages start sentences with the subject, leading some anthropologists to believe we may be hardwired for this. At the least, we are hardwired to think of ourselves as the subject of the sentence.  We are all our own protagonists.  And when […]

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The Easy Money is Gone: Overcoming Barriers to Growth

As I noted in the first  post of this series —The Easy Money is Gone— a smaller pie and more mouths to feed is a recipe for disaster. And yet, status quo thinking, and activity dominate within organizations. Fortunately, as reflected in the generous and thoughtful comments to that post there is optimism about the future […]

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The Easy Money Is Gone

Last week was an especially brutal one for journalism. Gannett, publisher of USA Today and nearly 100 other daily newspapers and close to 1000 weeklies began slashing journalist jobs.  This in a cost-cutting move anticipating that a hedge-fund company was planning to buy the company. Some analysts were blunt in their assessment that the cutbacks are designed […]

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