Award Winning Blog - Agitator

Think AND Simplify?

In another incarnation, I spend a lot of time trying to get farmers to adopt ‘best practises’ that would improve their productivity and profitability while at the same time lessening their environmental footprint. What one sees is that there are basically three groups of farmers and growers out there: The top 20% ‘super farmers’ who […]

Learn More August 3, 2017

Fundraising In Alice’s Restaurant

OK Kids — especially the young (under 50) and those blessedly old — I’m gonna take you on a trip down Memory Lane in hopes of dealing with Tom’s question Who’s a Poor Fundraiser to Believe? If you have the usual internet-gnat attention span, please move on now. This is gonna take a few minutes. […]

Learn More August 2, 2017

Who’s A Poor Fundraiser To Believe?

Who could resist reading a blog post with this title — The most deadly error in fundraising — from esteemed fundraising creative Jeff Brooks?! I jumped right on it. Jeff’s most deadly error: “Assuming your donors don’t like to hear from you — and that too much contact (whatever that means) will drive away donors, […]

Learn More August 1, 2017

Eminence vs Evidence In Fundraising – Part 3: ‘How’ And ‘Where’?

I noted in Part 1 of this series that “our trade won’t transform from its current eminence-based state to one more evidence-based overnight. In fact, the path to empiricism and scientific proof will be long and rocky. And plenty of disagreement, tension, name-calling, or worse will mark the journey.” Beyond the usual battles involving egos there […]

Learn More July 31, 2017

104 Mobile Marketing Facts

Are you reading this email on a mobile device? Industry stats would suggest that 7 out of 10 of you are. That’s right, 69% of emails these days are opened on mobile devices That said, I’d still like to fantasize that most Agitator readers are comfortably seated at your desks, morning coffee readily at hand, taking […]

Learn More July 28, 2017

Just this once…: A way to defeat mental accounting

Since there have been stats on such things, Americans have given two percent of GDP (plus or minus a tiny amount). And we are likely to be in that box, because of mental accounting, until we do something about it. Fortunately, there’s a solution. What is mental accounting? You can spend money on anything. Economists […]

Learn More July 27, 2017