Award Winning Blog - Agitator

Constructing a donor identity: an NRA case study

Who people are is an integral part of why they give. Your most loyal donors are the ones who wouldn’t dream of leaving, because being a member/supporter/donor to you is a part of who they are. Some of these are simple. Disease charities can segment by whether the disease directly impacted the donor. For animal […]

Learn More October 19, 2017

The Perfect E-Commerce Page

The most basic attribute of good fundraising webpages is simplicity — don’t ask for anything extraneous to ‘closing the sale’, pre-populate donor information when available, require as few clicks as possible. Make it easy, easy, easy. I figure a good online fundraiser could probably come up with a list of 10 or a dozen ‘must […]

Learn More October 17, 2017

Nudging toward donations: a Nobel pursuit

Richard Thaler just won the Nobel Prize in Economics*. This is momentous for two reasons: He is the first economics Nobel Prize winner to have a Bacon number of 2: he was in The Big Short with Ryan Gosling, Marisa Tomei, and Steve Carrell, who were all in Crazy. Stupid. Love. with Kevin Bacon.** It’s continued […]

Learn More October 12, 2017

The Las Vegas Massacre And Fundraising

“All I’ve Seen is a Bed and a Doctor Bill” — Loretta Lynn “Your flag decal won’t get you into heaven anymore” — John Prine Stick with me. This musical tour really is about fundraising. No sooner had the last shots blanketed the horrendous carnage in Las Vegas than the fair and balanced folks at […]

Learn More October 10, 2017

Are You an ATM or a Fundraiser?

We don’t pay nearly enough attention to the issue of disrespect and the horrible price our sector pays for ignoring it or shrugging it off with a “well, that’s the way it is.” Disrespect runs rampant in the nonprofit world. We see it every day, reflected in the actions and attitudes of nonprofit boards, CEOs […]

Learn More October 6, 2017

Pareto was a wuss

Vilfredo Fedrico Damaso Pareto is best known now for the 80/20 rule. He originally said 80% of Italy’s land was owned by 20% of the population. Now this 80/20 rule is used in healthcare (20% of patients use 80% of resources), criminal justice (20% of criminals, 80% of crimes), income distribution, and so on. And […]

Learn More October 5, 2017