Award-Winning Blog


Nonprofit Strategic Planning … Simplified

Last week, in Is Your Nonprofit Sustainable?, I touched on some of the elements of strategic planning in the nonprofit context — defining priorities, organisational challenges, succession planning etc. One of the questions Bloomerang asked 600 nonprofits in the study I was reporting on was: “Did your organization fully utilise a strategic plan last quarter?” A […]

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Customer Feedback, Corporate Style

In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider […]

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Better blog posts than mine

Every Thursday, I try to bring a little bit of wisdom, of humor, of random neural firings, and of things you can act on for your nonprofit direct marketing. But this week, I wasn’t going to do any better than a couple of my colleagues, so I must cede the floor: Kevin Schulman’s take-down of […]

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Good Enough Is No Longer Good Enough – Part 3: Donor Experience

No one buys a Chevy because GM needs the money. By the same token, donors don’t give because your organization has a need to balance its budget. Although many think otherwise, donor expectations aren’t usually driven by an organization’s brilliant programmatic details, the expertise of its staff, the number of regional offices or other versions […]

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Is Your Nonprofit Sustainable?

June is the last month of the fiscal year for many nonprofits, when supposedly the deep questions are being asked. Are we on the right track, programmatically and financially? Do we have enough Facebook ‘Likes’? Bloomerang recently surveyed 600 North American nonprofits to gauge their sustainability. Some questions dealt with management practices; some with board […]

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3 free June webinars to boost your second half results

Whether you want to learn what your donors are thinking, who your donors are, how to create donor journeys that will beat your control, or get people to opt-in to your communications, we have something for you: Missing From Your CRM: The Quality Data Showing What’s Killing Your Retention How would you know if one of […]

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