Award Winning Blog - Agitator

Explore or exploit?

Here, in order, are the top grossing movies of 2016: Sequel in an extended movie universe Prequel in an extended movie universe Sequel Animation with cute animals Remake Animation with cute animals Sequel of a remake in an extended movie universe Extension of a movie universe Extension of a movie universe Extension of a movie […]

Learn More March 23, 2017

Your New Fundraising Word For The Day

Here’s it is: ‘actigiver’. In a Huffington Post piece, Giving In The Age of Outrage, Steve MacLauglin, VP of Data and Analytics at Blackbaud and author of Data Driven Nonprofits, claims that the question of “whether online activists would ever turn their clicks into gifts” has now been answered. The answer, according to Steve is […]

Learn More

Monthly Giving … Maybe We’ll Get Lucky

In a brief, to-the point article in NonProfitPro, Erica Waasdorp, who’s written a book on the subject, gives us two ‘must-do’ steps for generating monthly donors. As simple as they are, they seem to baffle too many nonprofits. First, you must ASK for monthly gifts! Sound like a big ‘DUH!’? Then why don’t 50% of participants in […]

Learn More March 22, 2017

One Fundraiser’s Gift To All Of Us

Michael Rosen, author of Donor-Centered Planned Gift Marketing, and one of the most thoughtful members of our fundraising tribe, delivered a marvelous gift to my e-mail box. I want to share it with you. And I’m doing so with Michael’s blessing. In a post titled Delivering More of My Own Bad News, Michael announced that he […]

Learn More March 21, 2017

Top Marketing Tactics For 2017

Target Marketing recently surveyed its readers (including NonProfitPro) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017 Content marketing (blogs. white papers, infographics, etc) — 59% Online […]

Learn More March 20, 2017

Online Or Offline, What Matters Is Relevance

In what amounts to a same-day companion piece to Tom’ post, Are You Under or Over-Invested in Online Fundraising, Nick Ellinger over at the DonorVoice Blog posted a thoughtful companion piece, How the Facebook algorithm works outside of social media. It’s well worth reading by those who think most email communications are too light and frothy and […]

Learn More March 17, 2017