Award-Winning Blog


Worth The Investment: Third Party Donors

  In his post DIY Fundraising Tom laid out a significant challenge faced by many nonprofits that engage in peer-to-peer fundraising and other friend-inspired approaches: realizing the full potential of Third-party Donors. For those organizations new to dealing with this type of DIY fundraising, there are two principal sources of donor value: 1) the ‘team leaders’ […]

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DIY Fundraising

Not that long ago, I recall sitting in debates over how nonprofits with ‘strong’ brands to ‘protect’ should behave in the face of online tools that ‘threatened’ the ability of HQ to control the use of their brands. A typical example would be the ‘horror’ of an activist or donor using the nonprofit’s logo in a […]

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Inextinguishable Fire In The Belly

This post pays unabashed homage to my friend, colleague, mentor and all-time favorite grenade thrower, Roger Craver. It’s easy to write, because SOFII has done all the work, publishing a two-part interview with Roger in which he talks about political/issue activism and the role of fundraising in fueling change … based on his 50+ years of […]

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A brief mediation on ask string values

I have an urgent dispatch from the cutting edge of ask string science! By now, you’ve read our ATIMU-award-winning* white paper The Science of Ask Strings. But you’ve probably also read many other things since.  Thus, you may not recall the importance of fluency in ask strings.  That is, the more common and easier to […]

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For our UK colleagues

(Or, I suppose our colleagues elsewhere in the world who happen to be in England on the 17th…) We have a live event coming up in the UK in a mere two weeks called “How to Redefine Your Supporter Journey.” Forward thinking fundraisers have invested time, energy, and money looking to re-define the supporter ‘journey’. […]

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Making The Most Of Your Agitator Subscription

Many Agitator have been with us for our entire 10 year history. Many others are recent subscribers, and there are lots of folks in between. AND … some readers haven’t yet subscribed. You can remedy that egregious oversight right here. Regardless of the length of time you’ve been reading The Agitator we want to make sure […]

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