Award Winning Blog - Agitator

Happy New Year! A Great Time for a Fresh Start

Happy New Year and the best of wishes for 2018 from all of us at The Agitator. We’re going to forego the traditional “trends to watch for the coming year” in favor of the realization that in many ways 2017 has been a weird year and we’re pretty certain there won’t be much relief in […]

Learn More January 1, 2018

For Your 2018 Matching Gift and #GivingTuesday File

Hopefully you’ve survived this year’s final onslaught of matching gift appeals. In an equally hopeful vein perhaps you’ve found some golden nuggets in this week’s posts on matching that will help guide your plans for next year. In the final post for this week’s series Nick puts it all together in a symphony of […]

Learn More December 29, 2017

Letters from Santa Claus

Thank you for your kind letter letting me know what you want this Christmas. While I am happy to give, I only give at the holidays and thus am not interested in joining your monthly giving program. Additionally, since I give once a year, you need not mail me 20 times throughout the year. One […]

Learn More December 28, 2017

Digging Into the Matching Gift Weeds

Our fellow traveler Nick Ellinger has probably done more digging into matching gift research than anyone on our team. I thought it would be particularly helpful to share with you one of his earlier posts on structuring a Matching Gift Campaign. I’m hoping this piece from Nick demonstrates that there’s a lot more to constructing […]

Learn More

Matching Gift Facts and Insights

There’s a growing body of empirical evidence on what makes for effective matching gift programs and what doesn’t. The following post –and the two that will follow this one–contain lots of research AND lots of valuable insight and good questions from Agitator readers. So, if you’re interested in “mastering” this subject you’ll need to spend some […]

Learn More December 27, 2017

We Know Where You Live

“You have only 6 days left to help meet our 16 for 1 matching gift challenge. If we don’t hear from you by midnight Sunday we’re coming after you. AND…we know where you live.” Now that the Christmas carols are fading and the wrapping paper has found it’s way to the trash bag, we can […]

Learn More December 26, 2017