Award Winning Blog - Agitator

The Two Fundraising Metrics That Matter Most

Tomorrow, we’ll talk about those metrics you should eliminate with extreme prejudice. So it’s only fitting that we should talk about those metrics you’ll want to embrace and socialize in your organization – Key Performance Indicators (KPIs) . First, I should mention that DonorTrends is offering Agitator readers a free test drive of their excellent […]

Learn More January 17, 2018

Are You Playing the Fundraising Lottery?

One of my favorite country music singer/songwriters is Brandy Clark. As we kick off this Agitator series on Fundraising Metrics I’m going to invoke Brandy because her song Pray to Jesus reflects the approach to decision making by all too many fundraisers unfamiliar with simple metrics, simple calculations. Brandy writes: “Cause there ain’t but two […]

Learn More January 16, 2018

Martin Luther King, Jr- January 15, 1929- April 4, 1968

“He who passively accepts evil is as much involved in it as he who helps to perpetrate it. He who accepts evil without protesting against it is really cooperating with it.” […]

Learn More January 15, 2018

WANTED: VP of Video Game Fundraising

Chances are your organization doesn’t have a fundraiser in charge of video game fundraising. Does this mean you may already be missing out on some pretty big bucks and an even bigger future? I ask the question only because of the remarkably meteoric rise of online recreational gaming and its fundraising potential. Each month 100 […]

Learn More January 12, 2018

Revenge of the passive loyals

It is a truth universally acknowledged, that a loyal donor in possession of strong commitment, must be in want of things to do beyond their donation. Or at least we believe so. We look at the graphs of value and they usually show that those who volunteer, advocate, walk, etc. in addition to their donations […]

Learn More January 11, 2018

… And Facebook Taketh Away

Yesterday, we talked about transaction-fee-free donations through Facebook and how, all other things equal, you’d probably rather own the constituent relationship, thank you very much. But, I also mentioned it might be OK to drive donations through Facebook’s donate button while in Facebook’s organic reach. ( Organic reach is the total number of unique people who […]

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