Award Winning Blog - Agitator

One Fundraiser’s Gift To All Of Us

Michael Rosen, author of Donor-Centered Planned Gift Marketing, and one of the most thoughtful members of our fundraising tribe, delivered a marvelous gift to my e-mail box. I want to share it with you. And I’m doing so with Michael’s blessing. In a post titled Delivering More of My Own Bad News, Michael announced that he […]

Learn More March 21, 2017

Top Marketing Tactics For 2017

Target Marketing recently surveyed its readers (including NonProfitPro) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017 Content marketing (blogs. white papers, infographics, etc) — 59% Online […]

Learn More March 20, 2017

Online Or Offline, What Matters Is Relevance

In what amounts to a same-day companion piece to Tom’ post, Are You Under or Over-Invested in Online Fundraising, Nick Ellinger over at the DonorVoice Blog posted a thoughtful companion piece, How the Facebook algorithm works outside of social media. It’s well worth reading by those who think most email communications are too light and frothy and […]

Learn More March 17, 2017

How the Facebook algorithm works outside of social media

The DMA in UK released data yesterday that 91% of all marketers don’t think their emails are relevant to their audience all the time and 42% say that, at best, only some of their emails are relevant. This put me in mind of one concept from social media that is worth borrowing for direct marketing, […]

Learn More March 16, 2017

Are You Under- Or Over-Invested in Online Fundraising?

Two recent studies, one from Blackbaud and one from Merkle, put online fundraising’s share of giving in perspective. Merkle, looking at large nonprofits, gave online 15% of the direct response fundraising pie, while Blackbaud, looking more broadly at all charitable giving (with online giving from 5,000+ organizations), gave online fundraising 7.2% of the total charitable giving […]

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Your Nonprofit Is Competing With Amazon

What a scary thought! But it’s true. Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. 56% make […]

Learn More March 15, 2017