Award Winning Blog - Agitator

Rejoice In The ‘Trump Bump’, BUT Prepare Now For The ‘Trump Slump’

The election of Donald Trump has served as a booster rocket for giving to groups on both the left and right. Same with the intent to continue giving which is at record levels — also on both sides of the ideological spectrum — according to this report in Fast Company. Right now — not six months […]

Learn More July 14, 2017

There’s a complaint born every minute…

No, it’s not anyone-you-know’s Twitter feed… It’s the rate at which donors asked to be removed from charity solicitation lists on a new UK government hotline. The full story is here. Now, here in the good ol’ US of A, we have neither a hotline nor the regulations requiring explicit opting in to communications that […]

Learn More July 13, 2017

Making Giving A Habit, Like Toothbrushing

I was ‘captured’ by this article title from Classy — How to Make the Donation Process a Habit. In Classy’s view, like that of many fundraisers and their consultants, it all boils down to how the donor experiences giving to your organization. The Classy article talks about three generic building blocks of habitual behavior — […]

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The most effective ways to get someone to opt in

There’s an excellent piece by Dr. Kiki Koutmeridou, DonorVoice’s behavioral scientist, about how to get people to opt in here. Well worth the read!

Learn More July 12, 2017

Dear Donor: You Suck

Sometimes the behavior of folks who call themselves ‘fundraisers’ leaves me speechless. For this example, I’ll let Adrian Salmon‘s first-hand report speak for all the real fundraisers who care about donors. Wow! What can I say that’s more succinct than this perfect reaction:No more needs be said. Roger

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Can You ‘Hatch’ A Multi-Channel Donor?

I hope you read Roger’s post Monday — 3 Truths And 1 Lie — comparing online and offline donors, and discussing some of the myths involved. And further, I hope you read the analysis by Steve MacLaughlin on which Roger relied. What their analysis confirms is that multi-channel donors — those giving both online and […]

Learn More July 11, 2017