Award Winning Blog - Agitator

New free peer-to-peer webinars

Please join us on Wednesday, October 19, for the second Peer-to-Peer World Virtual Conference! DonorVoice and three other companies that serve nonprofits have come together to share our experience with and knowledge of peer-to-peer fundraising. In one day, at no charge, you’ll learn how to: Improve your donors’ experience Modernize your approach to data Raise more […]

Learn More September 28, 2016

Your Donor Went Missing!

You lost a donor today. In a large nonprofit, say 100,000 donors, you actually lost something like 123 donors today. In a really big organization, say 500,000 donors, you lost 615 donors … TODAY! Did you even notice? Did you see them go? Did you wave good-bye. Do you know why they left? Did they […]

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Guesswork: The Enemy of Retention

The numbers cited in Tom’s post on the Ultimate Collection of Loyalty Statistics are not only frightening, they’re unlikely to improve by continuing down the same path year after year. That’s because the likelihood of boosting retention occurs only when fundraisers, communications folks, donor service managers, program officers, CEOs and board members — virtually everyone in the organization — understand why […]

Learn More September 27, 2016

Ultimate Collection Of Loyalty Statistics

Of course I can’t personally vouch for the claim made by this headline, but it’s so audacious that I decided to pass the article on nonetheless. The authors — loyalty program marketers Access Development — report that they’ve recorded every publicly available piece of data they could find regarding customer engagement and loyalty and compiled […]

Learn More September 26, 2016

Revealed! The Secret Ingredient For Email Marketing

The secret ingredient? Weekends! Yep. According to Mediapost reporting on a study by Yesmail, emails seent on Saturdays generate 60% higher-than-average conversion rates. Based on analysis of data from 7 billion emails sent from its platform in the 2nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. The […]

Learn More September 23, 2016

What I learned in my week of feedback

How often do you have a transaction with a for-profit company where you are not asked to give your feedback about the experience? And how often do you have a transaction with a non-profit where you are asked? I wanted to answer the first of these by recording every transaction I had for a week […]

Learn More September 22, 2016