Award Winning Blog - Agitator

Are Liberals Better Fundraisers?

Given that today’s buzz is probably focused on last night’s final US presidential candidate debate, I thought I’d stick to a political theme. A couple of times recently (here, latest here), I’ve grumped about political fundraising, especially the incessant barrage of emails from various arms of the Clinton fundraising machine. Then I noted (here) the […]

Learn More October 20, 2016

Trump … The Fundraising Apprentice

For all his asserted business prowess, one business Donald Trump has not mastered is direct mail fundraising. I find this a bit surprising, as conservatives and farther-out right-wingers are historically very good at direct mail. Remember the name Richard Viguerie? However, as reported in DMNews, the latest campaign reports show that Trump has raised an estimated $155 million […]

Learn More October 19, 2016

What happens if you listen to your donors TOO POORLY

Let me get this out of the way first: I’m a Jeff Brooks fan. I grew up in direct marketing with his Fundraising is Beautiful podcast* and Future Fundraising Now blog. I’ll always remember my first blog post where I said to my wife that Jeff Brooks linked to me in the same tone of […]

Learn More October 18, 2016

Fundraiser, You’re Not Alone

For much of the year, fundraisers can at least pretend to ourselves that our cause or charity is the the only game in town (of course our donors know better). We can delude ourselves into thinking … This email, this letter, this video, this Facebook post, this text message will be the highlight of my […]

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New free science of opt-in white paper

We have a new white paper out on the science of getting people to opt-in. The resources include: – Trends in opt-in only marketing – Why opted-in donors and constituents are more valuable. – How lessons from organ donation programs can increase your opt-in rates. – Why opting in isn’t just for online communications. – […]

Learn More October 17, 2016

Cable News Fundraisers

Is there a similarity between cable news and the way some nonprofits operate? Tom’s Does Your Fundraising Depend on Urgency posted last week would suggest so. In Cable News Seth Godin wonders: “What if the fear and maiaise and anger isn’t merely being reported by cable news… “What if it’s being caused by cable news?” Last January […]

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