Award Winning Blog - Agitator

Better blog posts than mine

Every Thursday, I try to bring a little bit of wisdom, of humor, of random neural firings, and of things you can act on for your nonprofit direct marketing. But this week, I wasn’t going to do any better than a couple of my colleagues, so I must cede the floor: Kevin Schulman’s take-down of […]

Learn More June 8, 2017

Good Enough Is No Longer Good Enough – Part 3: Donor Experience

No one buys a Chevy because GM needs the money. By the same token, donors don’t give because your organization has a need to balance its budget. Although many think otherwise, donor expectations aren’t usually driven by an organization’s brilliant programmatic details, the expertise of its staff, the number of regional offices or other versions […]

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Is Your Nonprofit Sustainable?

June is the last month of the fiscal year for many nonprofits, when supposedly the deep questions are being asked. Are we on the right track, programmatically and financially? Do we have enough Facebook ‘Likes’? Bloomerang recently surveyed 600 North American nonprofits to gauge their sustainability. Some questions dealt with management practices; some with board […]

Learn More June 7, 2017

3 free June webinars to boost your second half results

Whether you want to learn what your donors are thinking, who your donors are, how to create donor journeys that will beat your control, or get people to opt-in to your communications, we have something for you: Missing From Your CRM: The Quality Data Showing What’s Killing Your Retention How would you know if one of […]

Learn More June 6, 2017

Creating Great Donor Experiences

Tom’s post Designing a Customer-Centric Organization triggered a number of valuable comments from readers. I especially note Tom Ahern’s channeling of Mark Phillips insight, “The only thing worth a damn is the donor experience.” Then Ahern added, “And that experience has many parts worth considering.” One of our goals in the Good Enough Is Not Good […]

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Designing A Customer-Centric Organization

In his posts on ‘donor centricity’ (start here and use the links!), Roger strives to separate the wheat from the chaff. As he has put it, just using the word ‘you’ in every other sentence doesn’t make your fundraising program donor centric. The true magic ingredient of donor centricity is listening. Listening to each donor […]

Learn More June 5, 2017