Award Winning Blog - Agitator

Persona non grata

There’s an interesting piece at CMO.com called “Don’t Take It Personally, But Innovators Are Done With Personas.” In essence, leading for-profit CMOs are saying the same thing: giving a set of demographic and weak psychographic viewpoints a name and endeavoring toward it doesn’t work: “Traditional personas tell you very little because they are based on […]

Learn More February 9, 2017

Fake News. Fake Fundraising.

Sooner or later the fake news scams, hoaxes and parodies that marked this past campaign season on social media had to spill over into online fundraising. To refresh your short-term memory, you’ll recall the press chastising conservative Facebook users for sharing stories that had nothing to do with reality. Hundreds of thousands of people shared […]

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Is Not. Is.

This post is not a plug for Visme, although Visme does have a cool, user-friendly tool for creating infographics. However, it is a plug for infographics … and better data visualization in general by nonprofits. Every fundraising communication is fighting — desperately — for attention. Anything you do visually — photo, infographic, video — can […]

Learn More February 8, 2017

Rise Up! Fly In!

This is a Call to Action. The 100-year-old charitable tax deduction is under imminent threat and nonprofits are gearing up for a fight. Mark your calendar, alert your clients, your board, your CEO and urge them to participate in the “100 Years of Giving DC Fly-In” on February 15-16 to persuade Congress that it must […]

Learn More February 7, 2017

Defending Black Lives Matter … And The Alt-Right

Make no mistake. Ever since the U.S. Presidential election political and ideological polarization has increased not diminished. It’s a dangerous trend that should concern and alert every nonprofit with a mission to advocate a point of view. Now, as much as any time in history, it is essential that individuals be able to express and promote their […]

Learn More February 6, 2017

What Do You See In Your Crystal Ball?

Over at the UK’s 101Fundraising, Matthew Sherrington has bravely shared his thoughts on the changes and trends he thinks will affect fundraising over the next five years or so. His 12 insights from the crystal ball are well-informed, cover most aspects of fundraising, and well worth a read. Two in particular resonated with me. “Expectations […]

Learn More February 3, 2017