Award Winning Blog - Agitator

Media Benchmarks For Nonprofits

“How many media hits should we getting?” As in the case of so many fundamentally useless metrics — such as the number of Facebook “Likes” or “page views” — most organizations are posing the wrong question. In a thoughtful gift to the sector, M+R , the media and fundraising consultancy, has just released the inaugural edition […]

Learn More July 22, 2016

The Psychology Of Action

However imaginative your fundraising tactics might be, beyond your most committed cadre of donors, you still face resistance to giving. Here, courtesy of Marketing Profs, are five psychological principles to consider that might help you understand and overcome that resistance. #1: Pain Avoidance. My favorite. The principle to take into account is that the psychological fear […]

Learn More July 21, 2016

Demographics are Garbage

This is absolutely the type of headline we would write in order to be contrarian and provocative (not to mention, accurate). Alas, we can’t take credit. This is the headline from a recent article about Netflix whose headline reads, in full, “Netflix says geography, age and gender are garbage for predicting taste.” Blame Netflix for […]

Learn More July 20, 2016

Is Donor-Centric Real or Unicorn?

In our prior post we stipulated that donors want to donate. They don’t want massive frustration and irritation in doing so, which is precisely what all the asks (i.e. volume) causes. There is a study here proving that point. And it doesn’t irritate some tiny, minority of folks who really aren’t “good” donors anyway, it irritates the […]

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Starting Over #7: Forget Success. Focus On Value.

Why do so many nonprofit CEOs and Boards ignore ‘value’ when it comes to fundraising? In fact, why do so many fundraisers ignore it also? Tom’s The Boss Wants to See You! provides a painful reminder that all too often the ‘flashy’, the ‘cool’, the ‘new, new thing’, not to mention expedience, ignorance and ‘going with […]

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The Boss Wants To See You!

Just when you were getting ready to really settle into your summer slumber, the call came … “The boss wants to see you … just a quick review of what’s cookin’” Panic! The boss hasn’t asked for you since that tragic meeting last November when you had to admit that your take on Giving Tuesday was less than the […]

Learn More July 19, 2016