Award-Winning Blog


Roger Started It!

We have a great conversation going on here at The Agitator this week. I hope you’re paying attention. In Who Gets Fired?, Roger started it by advancing the proposition that — unfortunately — no one in the fundraising business gets fired because of lousy retention rates. Which is another way of saying that no one […]

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Rejecting The One Acq Stand

In his post yesterday, Who Gets Fired?, Roger voiced his doubt that very many fundraisers, if any at all, are compensated on the basis of success at retaining donors. “Who gets fired when your retention rates drop?” he asked. In a comment to that post, Lisa Sargent escalated the issue: “…if an agency or consultant gets […]

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Who Gets Fired?

I’m continually amazed so many organizations ignore feedback from their donors. Feedback that would enable them to improve retention rates and lifetime value. They simply hit the ‘mute’ button. How stupid can you get? Despite the fact that it’s so much easier to measure how digital things are being used, I doubt that even 1 […]

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My Friday Fermentation

On Fridays some folks unwind with mates at the pub … others flee for an airport to get home in time to see the kids … others make that list of  weekend chores. Here at The Agitator we’re all business of course. Tom ends his week by feeding Priscilla, his piggy bank (otherwise known as the […]

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In Love With Visuals

I enjoyed this piece — Understanding our love of visual content — on the importance of visuals in communications. Not too heavy. Some persuasive factoids. A good reminder for us writers to pay attention to images. And I’ll confess right now, The Agitator does a poor job at using visuals. Or at least I do. […]

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Giving Back To The Future

The news last week that the Hartsook Companies had made a major contribution to The Hartsook Centre for Sustainable Philanthropy at Plymouth University in the UK is great and encouraging news on a variety of fronts. First, this gift helps advance the important academic work of the Centre’s Adrian Sargeant and Jen Shang. Their dedicated and […]

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