Award-Winning Blog


Best Of The Agitator – 2015 – Innovation and Myth

There’s no question in our minds that the fundraising trade relies heavily on myth and is a bit light on innovation. Often the myths masquerade as ‘best practices’ and go empirically unchallenged for years and years. When challenged there is usually quite a dust up as folks move to defend those ‘best practices’ –even in […]

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Best Of The Agitator – 2015 – Bold Losers And Winners

Here at The Agitator we place a high premium on guts and risk-taking. After all, solving the world’s problems requires a lot of both. Sometimes breaking the mold means swimming upstream against conventional wisdom. Sometimes it means bucking the conventional go-along-to-get along mindset that infects too much of the nonprofit world. Apparently our readers feel […]

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Best Of The Agitator – 2015 – Direct Mail Still Not Dead

Over the 10 years we’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. We’ve never bought into that myth as you can see from this 2012 post, Direct Mail: The Exquisite Corpse. And neither have a good many of our readers. (For an […]

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Best Of The Agitator – 2015 – Trends and Predictions

Here’s our wrap-up of the most read and shared Agitator posts of 2015. From the resurgence of direct mail to a direct mail flop, with trends and predictions for the future of fundraising in between, the tastes of Agitator readers proved to be far-ranging. Arguably there are plenty of other posts just as good, but hey, […]

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We Suggest You Have A Merry Christmas

  Roger and Tom  

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Consider What Went Wrong … Then Fall On Your Knees

With all your online solicitation programs firing away like an AK-47 on auto-pilot until January 1, I don’t think fundraisers are doing much heavy lifting today or tomorrow … unless it’s setting big presents under the Xmas tree. But maybe — over some spiked punch at the office Christmas party — you are contemplating and chatting […]

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