Award Winning Blog - Agitator

Guesswork: The Enemy of Retention

The numbers cited in Tom’s post on the Ultimate Collection of Loyalty Statistics are not only frightening, they’re unlikely to improve by continuing down the same path year after year. That’s because the likelihood of boosting retention occurs only when fundraisers, communications folks, donor service managers, program officers, CEOs and board members — virtually everyone in the organization — understand why […]

Learn More September 27, 2016

Ultimate Collection Of Loyalty Statistics

Of course I can’t personally vouch for the claim made by this headline, but it’s so audacious that I decided to pass the article on nonetheless. The authors — loyalty program marketers Access Development — report that they’ve recorded every publicly available piece of data they could find regarding customer engagement and loyalty and compiled […]

Learn More September 26, 2016

Revealed! The Secret Ingredient For Email Marketing

The secret ingredient? Weekends! Yep. According to Mediapost reporting on a study by Yesmail, emails seent on Saturdays generate 60% higher-than-average conversion rates. Based on analysis of data from 7 billion emails sent from its platform in the 2nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. The […]

Learn More September 23, 2016

What I learned in my week of feedback

How often do you have a transaction with a for-profit company where you are not asked to give your feedback about the experience? And how often do you have a transaction with a non-profit where you are asked? I wanted to answer the first of these by recording every transaction I had for a week […]

Learn More September 22, 2016

Retentionomics

Roger and I are rather passionate when it comes to preaching the donor retention gospel. And we’re always on the watch to see how our cousins in the corporate marketing arena come at the retention (often ‘turn’ for them) challenge. Here’s a fascinating report — Retentionomics: The Path to Profitable Growth — prepared by relationship […]

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Goldilocks Fundraising

You may think you don’t have an over-solicitation problem, but your donors think otherwise. That’s the premise The Agitator and DonorVoice will explore at Noon EST today in the 2nd of our behavioral science webinars titled, Capitalizing on Donor Intent: Increasiing the Number of Donor Gifts Per Year. Agitator readers can register here and attend free. […]

Learn More September 21, 2016