Award Winning Blog - Agitator

I’m Dead, Since 2003

Yesterday’s post, When To Give Up On A Donor, kicked off a good discussion of how to approach lapsed donors. And I want to preview … Roger has written a spectacularly thorough post on that subject which we’ve scheduled for Monday. It’s an entire mini-course with a treasure of pertinent links. A post you’ll want […]

Learn More August 26, 2016

You’ll never look at your A/B test the same…

Back in my salad days of working for a nonprofit (which was as of three weeks ago; time moves pretty fast nowadays), I was looking back at test results of a campaign we ran with our agency partner. We did 15 panels of 20,000 per, each with the same RFM segments in equal amount. Think […]

Learn More August 25, 2016

When To Give Up On A Donor?

I’ve had two experiences that make me question when to give up on a non-responsive donor or member. From too many donor focus groups, I’ve carried away the observation that a startling number of donors don’t even know they’re donors — that is, donors to the specific cause or charity that has them under the lens […]

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Starting Over #10: Understand Money

As part of the Agitator’s Barriers to Growth series I noted that the shortage of investment funds for fundraising is often perceived as a major hurdle. And indeed it is. At least in the minds of far too many boards, CEOs and fundraisers. There’s an all-to-common mindset that fails to understand the importance of investment. […]

Learn More August 24, 2016

URGENT ACTION REQUEST: Jailed in Dubai for Helping Children

A British-Australian dual national living in Dubai, the United Arab Emirates city that bills itself as a “friendly holiday resort”, has been detained for weeks because he tried to raise money for Afghan child refugees using his Facebook page. Scott Richards, a volunteer fundraiser, has been charged by Dubai authorities for “fundraising without permission”. He […]

Learn More August 23, 2016

Does Your Nonprofit Need/Have A ‘Chief Customer Officer’?

Because The Agitator is so committed to improving donor retention as a strategic priority, we are equally committed to convincing fundraisers of the importance of delivering terrific donor service. You can’t control death rates, stock market collapse, or loss of employment/income as causes of diminished donor retention, but you can control the experience your organization delivers […]

Learn More August 22, 2016