Award Winning Blog - Agitator

Online Giving — 7 Tips For Maximum Donations

Watch out Australia and New Zealand … Big news below about Roger! But first our post. More often than not, I agree with the practical advice proffered by MobileCause. And quite often their advice is presented via straightforward, ‘spare the fluff’ infographics. Indeed, I wish The Agitator could afford their infographics designer. Here’s their latest […]

Learn More January 29, 2016

Follow The Man In The Suit

I saw this headline — 9 Valuable Shortcuts to Influence Nonprofit Donors — on a recent Claire Axelrad article and set off to read it in a huff. “Claire, you know better than that,” I thought as I waited for the download. “You know donor relationships must be built over time, as trust and commitment […]

Learn More January 28, 2016

Is Channel Integration Worth It?

Lots of fundraisers talk about integration. Few truly practice it well. And even fewer view its possibilities through the lens of practicality. This is why Australian fundraiser Sean Triner’s post To Integrate or Not To Integrate: That is the Question is a ‘must read’ — and a ‘must share’ among the silos in your organization. (Of course […]

Learn More January 27, 2016

Donors: Clients Or Customers?

A short blog post from Seth Godin has been rattling around in my head. He posits some key differences between ‘clients’ and ‘customers’. For example: “The customer buys (or doesn’t buy) what you make. The client asks you to make something.” Both types exist objectively in the marketplace, and both represent legitimate marketing opportunities. But Godin’s also getting […]

Learn More January 26, 2016

Door Acquisition Series #3 – NEEDED: A Better Plan

Many fundraisers tell me that donor acquisition is one of their biggest problems. If that is truly the case then why in the world are they attempting to solve such a big problem with cookie-cutter strategies and woefully incomplete plans and procedures? Part of the answer may lie in the silos that exist separating ‘acquisition’ […]

Learn More January 25, 2016

Avoiding Excommunication

This January, like all previously, my in-box is full of marketing prognostications about the coming year — which channels must get more attention, new skills that must be mastered, where marketers are going to spend more money, plus expected trends, trends and more trends. I plow through most of them, and most recently, from Direct […]

Learn More January 22, 2016