Award Winning Blog - Agitator

Neurofundraising

Hey, you laugh. But it won’t be long before a fundraising consultant, probably from Mexico or Poland, comes along who claims they can use neuroscience techniques to fine-tune your fundraising messages to exquisite donor-by-donor perfection. They’re already making this claim in the political arena, according to this fascinating rundown in the NY Times on political campaigns […]

Learn More November 5, 2015

9 Great Tips for #GivingTuesday

December 1st 2015 marks the fourth annual #GivingTuesday. In anticipation of the event this post is divided into: 1) stats on #Giving Tuesday, and 2) some quick and easy tips to prepare for #GivingTuesday. Background and Stats #GivingTuesday is that artificially inseminated day of philanthropy aimed at capturing some of the torrent of consumer spending […]

Learn More November 4, 2015

Communicate In The Purple Zone

Yesterday, in The Most Sinister Word In Fundraising, Roger wrote about effective fundraising copywriting and — citing our esteemed colleague, Jeff Brooks — the pernicious ‘I’ word. As he wrote: “This evil word has the negative power to transform your message into one that should be about the donor to one about you and your organization.” Much is written […]

Learn More November 3, 2015

The Most Sinister Word in Fundraising

It’s difficult to realistically imagine many copywriters — or fundraisers who have to double as copywriters — escaping the scourge of the year-end copy review. I’m sure for many the assaults have already begun. But, hopefully, before any fatal damage is done in the review process, you’ll heed this advice from Jeff Brooks. In his […]

Learn More November 2, 2015

Video And Year-End Fundraising Appeals

Because I’m an online video evangelist, I had high hopes when I saw this article headline in Campaigns & Elections: 5 Reasons Video Should Be Part Of Your Year-End Fundraising Campaign. As it turned out, after this broad teaser — fundraising with videos are 41% more likely to reach their fundraising goals — the article basically […]

Learn More October 30, 2015

Direct Mail + Online = Results

While I don’t always agree with everything they say (more on that in a moment), I love the clarity with which MobileCause communicates. And forgive the truism: clear communications starts with clear thinking. MobileCause often communicates via infographics. One that recently caught my attention is titled: The Direct Mail Paradox and how you are losing donors. What fundraiser […]

Learn More October 29, 2015