Award Winning Blog - Agitator

Starting Over #4: Understanding Donor Identity

In his post, Is There A ‘Donor Journey’? Tom raises a key question and some of our most thoughtful readers answered, in essence, course there is, BUT … in the case of many organizations that journey is mighty flawed. And the reason most donor journeys, donor experiences, ‘touches’ or whatever you want to call them […]

Learn More July 6, 2016

Is There A ‘Donor Journey’?

Marketers are great as using metaphors to conceptualize the process they think consumers go through as they approach making a purchase. Perhaps the most widely embraced paradigm has been the ‘consumer journey’ — the path the consumer follows from initially feeling or identifying a need to actually plunking down the dollars. I had some free time over […]

Learn More July 5, 2016

Fundraising Fireworks

On Monday, July 4th Agitator readers in the U.S. and we editors celebrate America’s 240th Independence Day. There will be fireworks, barbeques, volunteer fire department parades, the televised public broadcasting special from the National Mall in Washington, D.C., and heaven only knows how many political speeches and kissed babies. Speeches and kisses delivered in ugliest political climate […]

Learn More July 1, 2016

Where Does The Passion Come From?

This ‘news’ item from The Onion, Man Has Loyalty To Pretzel Brand, is of course a spoof. But the truth behind it is that people can develop a passion, and with that, loyalty, for all sorts of things … even a pretzel brand. The initial attraction might be entirely accidental or casual. Roger cited nonprofit […]

Learn More June 30, 2016

Starting Over #3: Do You Really Know Your Donors?

The billboard in Boston’s Logan Airport caught my eye and got me thinking: “Can you design an experience your customers really want to have?” Modified for Nonprofit Land the question became: How many nonprofits can truly claim to know their donors well enough that they can deliver experiences their donors really want to have? Not […]

Learn More June 29, 2016

Good Video Technique, But How Appealing?

Take a look at this video appeal from the Natural Resources Defense Council (NRDC). I think it’s a very well crafted online appeal in a technical sense. Try putting your clinician hat on and see if you agree. The appeal consists of a video embedded in an email appeal. Here’s what I like about the […]

Learn More June 28, 2016