Award Winning Blog - Agitator

Demographics are Garbage

This is absolutely the type of headline we would write in order to be contrarian and provocative (not to mention, accurate). Alas, we can’t take credit. This is the headline from a recent article about Netflix whose headline reads, in full, “Netflix says geography, age and gender are garbage for predicting taste.” Blame Netflix for […]

Learn More July 20, 2016

Is Donor-Centric Real or Unicorn?

In our prior post we stipulated that donors want to donate. They don’t want massive frustration and irritation in doing so, which is precisely what all the asks (i.e. volume) causes. There is a study here proving that point. And it doesn’t irritate some tiny, minority of folks who really aren’t “good” donors anyway, it irritates the […]

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Starting Over #7: Forget Success. Focus On Value.

Why do so many nonprofit CEOs and Boards ignore ‘value’ when it comes to fundraising? In fact, why do so many fundraisers ignore it also? Tom’s The Boss Wants to See You! provides a painful reminder that all too often the ‘flashy’, the ‘cool’, the ‘new, new thing’, not to mention expedience, ignorance and ‘going with […]

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The Boss Wants To See You!

Just when you were getting ready to really settle into your summer slumber, the call came … “The boss wants to see you … just a quick review of what’s cookin’” Panic! The boss hasn’t asked for you since that tragic meeting last November when you had to admit that your take on Giving Tuesday was less than the […]

Learn More July 19, 2016

Pokémon Go for Fundraisers

OK, Tom, we’re gonna have to give up Candy Crush and jump into Pokémon Go. “What’s that?”, you say. It’s the latest social media frenzy — a free game app that works on smart phones — that’s been downloaded close to 10 million times in the U.S. alone and has folks of all ages out […]

Learn More July 18, 2016

Dancing With Donors

I just read a delightful musing about giving, written on 101 Fundraising by The Whiny Donor. It’s titled How Far Do I want To Go With You? and boy did it strike a chord with me. I urge you to read the whole piece … I’m sure your head will be nodding in agreement. But […]

Learn More July 15, 2016