Award Winning Blog - Agitator

Mobile And Fundraising

These days The Agitator is badgering readers on the importance of mastering mobile almost as much as we hammer away at donor retention. Why? For the simple fact that mobile is becoming the dominant vehicle for digital interaction — from simple communication to entertainment to e-commerce … pulling mobile fundraising along in the wake. Here’s […]

Learn More June 10, 2015

What’s Wrong With Your Testing?

Let’s face it. Every one talks about ‘testing’. Few fundraisers and their consultants really understand what true testing means and how to conduct it. As I noted in an earlier post, The Idiocy of Testing, one of the great barriers to growth in our sector is that despite the countless thousands of hours and millions […]

Learn More June 9, 2015

“Stop It. Fix It.”

A week from today The Giving Institute will release the 2015 Edition of Giving USA, the annual compendium of charitable giving trends and estimates. Remember, the data reported in Giving USA lags by one year. Thus the data in the ‘2014 Edition’ is that for 2013. And the data for the ‘2015 Edition’ will be for 2014. […]

Learn More June 8, 2015

Profoundly Simple: A Plan For Every Donor

This past week, fundraising creative maven Jeff Brooks, who The Agitator greatly admires, has been rubbing it in … reminding us each day that he’s on vacation! OK, we’ll give Jeff the benefit of the doubt and assume he deserves his week off (or is it a month, Jeff?), while you, Roger and I slave […]

Learn More June 5, 2015

From Shopping Clubs To Monthly Giving

We’re creatures of habit. Once we pick up a behavior pattern, we tend to stick with it. So it’s good news for fundraisers that consumers are flocking to subscription media services and buyers’ clubs. The consumer trend is described in this MediaPost article — Sign Me Up: Stoking The Subscription Economy. What’s reported is that […]

Learn More June 4, 2015

Routine vs. WOW!

Unless you’re Caitlyn Jenner or Barack Obama, is this the way your day full of experiences generally goes? Routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW! Routine, routine, routine, routine, routine, routine, routine, routine, routine, routine, WOW! Routine, routine, routine, routine, routine, routine, routine, routine, WOW! Routine, routine, routine, routine, routine, routine, routine, routine … Good night! Three WOW’s and 35 routine’s. I’m not saying you lead a boring life. I’m just saying that each day you probably endure heaps of ‘average’ experiences. Average products, […]

Learn More June 3, 2015