Award Winning Blog - Agitator

McKinsey On Customer Experience

The Agitator, especially in the persona of Roger, has been hammering away at the importance of improving ‘customer service’ in the context of cultivating donor commitment and retention. Here, here and here are some examples. But if you still aren’t convinced, take a look at what blue-chip corporate consultant McKinsey & Company has to say on […]

Learn More April 5, 2016

Make Your Donors Feel Awesome

Last week both Tom and I dealt with the issue of ‘consistency’. My post Yawning All the Way to the Bank emphasized the importance of being consistent as follows: Do Not abandon proven channels like direct mail in favor of the unknown or unproven. (And, of course, at the same time staying alert to new […]

Learn More April 4, 2016

Agitator Buys AFP, DMANF and IoF. Bans PowerPoints.

In a pre-dawn move that caught both your Editors totally unaware, the Global Investment Committee of The Agitator announced the acquisition of three of the largest fundraising associations in the world. With the promise that news of additional acquisitions will follow shortly, Lord McKeever R. Hamilton, IV, Chair of the Investment Committee promised immediate and […]

Learn More April 1, 2016

Crooked Fundraisers Beware

Eleven months ago we reported a case of nauseating fundraising fraud involving a rip off of $75 million. Eleven months later justice is done as a Federal Court deals out justice — and immense financial penalties. First, a bit of background. Last May the U.S. government’s Federal Trade Commission joined by attorneys general in all […]

Learn More March 31, 2016

Video Marketing Ammunition

Still having trouble justifying the use of more video in your online/digital fundraising efforts? Take a look at this white paper and infographic from Brightcove. Sure, they’re in the video marketing biz, but the data cited is not to be sniffed at. Might even convince your boss … and indeed they even suggest the conversation you […]

Learn More March 30, 2016

Are You A Short Order Cook/Fundraiser?

Very often, marketing guru Seth Godin’s briefest posts are his most penetrating. His recent Short order cooks rarely make change happen is a good example. His point is captured in two questions: “How far in the future does your agenda extend? One way to tell: of the things you worked on last week, how many […]

Learn More March 29, 2016