Award-Winning Blog


Giving By Generations

Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US. If any of these figures surprise you, think about taking a refresher on the basics of the fundraising biz. Millenials (youngest would be 19 years old; oldest 36) — 25.9% of population, 11% of giving Gen X […]

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Will Political Fundraising Harm Your Bottom Line?

As Bernie Sanders’ Presidential campaign nears the $150 million mark in small gift (average $27) fundraising, and as record amounts pour into the rest of the Presidential primary campaigns, there’s no doubt that nonprofit CEOs and Boards will be wondering: How will all that political giving impact support for our organization this year? The answer: […]

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Data. Toys. Tactics. Messaging. Human Nature.

If you had to pick one area in which to improve your fundraising prowess, just one, which of these would you focus on … Data/analytics — what to measure and how to learn from it; Toys — mastering new technology and tools (like Search optimisation and social media and mobile); Tactics — how to actually […]

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Please Annoy The Pig — II

Roger was so agitated after writing his last post — Please Annoy The Pig — that he prematurely hit the ‘Publish’ button and within nanoseconds his advice was blasted to you by our ever-at-the-ready Feedblitz service! So if you haven’t noticed it yet, Roger’s post is probably just a few items down in your in-box. In […]

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Please Annoy The Pig

As a little boy I grew impatient when others — especially grown-ups — didn’t seem to understand the wisdom of my advice, let alone act on it. In the moments of my frustration Grandma Craver would take me aside, put her arms around me, and looking me the eye soothingly say, “Roger, you shouldn’t try […]

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Boost Your Retention Rate In 3 Minutes 54 Seconds

Study after study, Agitator post after Agitator post, warn that failure to properly and promptly thank and recognize donors is a sure fire way to lose them. So, rather than preach this again for the umpteenth time, learn first hand from Anne Schneider, a real, live donor, why slow or no thanks drives donors away. […]

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