Award Winning Blog - Agitator

Better Face-2-Face Through Feedback

Tom’s piece on Donor Loyalty should remind us all of how little information we really have when it comes to understanding the commitment and loyalty of individual donors. As a result most fundraisers rely on conjecture and so-called ‘best practices’. We look at brand surveys, surveys of general donor populations and organization-specific donors hoping to […]

Learn More February 24, 2016

Do Donors Want To Be Loyal?

Rummaging through some old files on a completely unrelated mission, I stumbled upon some interesting data from a comprehensive donor survey conducted for a prominent national US nonprofit a decade ago. In view of the relentless hammering away The Agitator does on donor retention, I thought it might be worthwhile to share a couple of […]

Learn More February 23, 2016

Protecting Donor Privacy

Efforts by the F.B.I. to compel Apple to break the encryption of the San Bernardino murderer’s iPhone is a stark reminder of the paradox faced by those living in a free society. Because of the current fear and fixation with ‘terrorism, some will find it easy to justify making an exception to this effort at […]

Learn More February 22, 2016

Read. Repeat.

Agitator readers in the U.S. who took last Monday off to celebrate Presidents’ Day missed a real gem. So first thing today, go back and read Tom’s post, Become a Youtility, based on Claire Axelrad’s brilliant piece in NonProfit Pro. In a nutshell that post and the links embedded in it covers everything The Agitator’s been preaching […]

Learn More February 19, 2016

Hug Your Haters

In my Monday post, Become A Youtility, I talked about marketing guru Jay Baer’s notion that good marketing is all about helping the customer, versus selling to him or her. Jay takes his point a step further, talking about customer service in this great podcast — Hug Your Haters — put together by Marketing Profs […]

Learn More February 18, 2016

How To Say ‘Thank You’

Rory Green, FundraiserGrrl, has done all of us a big favor by sharing some findings regarding donor ‘thank you’s’, with two great examples of doing it right. By now, you’ve heard plenty of stats regarding the importance of timely and personal ‘thank you’s’. But the stat that stuck out for Rory was this: only 47% […]

Learn More February 17, 2016