Award-Winning Blog


Donor Data, Feedback And Service

The Agitator is delighted when more resources are put on the table with regard to donor retention. Here’s a white paper that Hilborn Charity recently pointed us to (thanks folks!). And it’s a small world, we were pleased to see that our DonorVoice colleague Kevin Schulman participated in the webinar that provided the grist for this […]

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Ask And Ye Shall Receive

I know that Roger’s was upsetting the apple cart last week with his Raise More, Ask Less series of posts. So it’s with some sheepishness that meanwhile I was asking Greenpeace to ask more! You’ll recall that I’ve been very enthusiastic about Greenpeace’s current campaign against Arctic oil drilling. Gave it an A+ for supporter […]

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Raise More, Ask Less — Part 4

If you aren’t going to lose your job or your sleep over flat performance or no growth, then you should simply continue with the simple and convenient status quo. However, please understand there are other nonprofits that are going beyond the conventional, making changes in mindsets and methods and boosting results and growth. And they […]

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Raise More, Ask Less — Part 3

At this point it’s abundantly clear that simple ‘ask more, make more’ is a broken or at least badly dented concept—especially for those organizations that engage in 15 or more appeals/asks with their donors each year. (For those still struggling to get their CEOs or Boards to buy in to a schedule of 3, 4 […]

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Raise More, Ask Less — Part 2

Can you really raise more money by asking fewer times? Absolutely. Or so argues Kevin Schulman in his paper aimed at stirring the pot for our Agitator discussion. Download the paper here. There are at least two ways to do this. One fairly simple. The other more effective, but requiring a bit more work and […]

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Raise More, Ask Less — Part 1

I’ve been around long enough to know the unmistakable squeal of conventional wisdom being challenged. So, when my St. Patrick’s Day post — Are You Abusing Your Donors? — triggered a barrage of comments and protestations pro and con I knew some nerves had been struck. And it wasn’t because of leprechauns or green beer. It was […]

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