Award Winning Blog - Agitator

Greenpeace … Show Us The Money!

This is of course a friendly request (and I stress that), not a demand. Greenpeace has been conducting an exemplar online advocacy campaign — centered on Shell Oil’s Arctic drilling plans — for about the last 30-odd days. The Agitator first wrote about the campaign on March 13. Over this period, the campaign brilliantly grew […]

Learn More April 13, 2015

The Gut-Punch Of Plagiarism

[Editor’s Note: Sorry for the late notice, but here’s a chance TODAY at 1pm eastern to hear Roger in action on Tony Martignetti’s Nonprofit Radio. Listen live. Or listen to the archived version at your leisure.] We at The Agitator are fans of Lisa Sargent. She’s a solid fundraising professional who freely shares her excellent communications […]

Learn More April 10, 2015

Fixing Hidden Leaks #2: Donation Pages And Payment Systems

When it comes to gathering online contributions, all you learned in Monday’s How to Write Good post is worthless if your donation pages and payment systems suck. Never in my pontificating life did I dream I’d be down into the weeds exploring such minutiae. But hey, the life of a fundraising pundit sometimes must involve detail. […]

Learn More April 9, 2015

Who Is This Person?

Yesterday, writing about the donor acquisition phase of the ‘donor journey’, I suggested that the very first step to understanding the path your donor prospect was following was to, well, know your current donor. The assumption of course is that you’re seeking clones of that donor. There are several ways you can know your donor. […]

Learn More April 8, 2015

The Donor Journey – 1

Last week I lamented the fact that so little seems to have been researched or written about regarding the ‘donor journey’. Whereas, in the commercial space, marketers can describe in excruciating detail how consumers proceed to consider and eventually purchase their products. If you google ‘customer journey’ you’ll be treated to 21 million results, replete […]

Learn More April 7, 2015

Fixing Hidden Leaks #1: How To Write Good

At the end of my post — The Hidden Cost of Complexity — I promised a series of posts on donor usability. Why? Because the sector spends millions of dollars and hours creating complexity. Complexity that drives donors away. Out they go through the leaky self-created holes in the retention bucket. Let’s start with the […]

Learn More April 6, 2015