Award Winning Blog - Agitator

Hats Off To A Generous Offer

Giving Tuesday is slated for December 2nd this year, and we’d like to give credit to a fundraising firm whose Giving Tuesday offer might just keep on giving to those who successfully respond. Accomplished Canadian fundraising firm Harvey McKinnon Associates is making a commendable offer of 150 hours of FREE help to deserving nonprofits. This […]

Learn More November 10, 2014

Need Inspiration: Go To SOFII

Every fundraiser worth their salt should be monitoring their competition — other nonprofits operating in the same (or related) mission space. It’s a pretty safe bet that your donors are at least occasionally reading their stuff. Maybe it’s more inspiring. More creatively presented. Better marketed from a tactical standpoint. Really, you should be aware. Watch […]

Learn More November 7, 2014

The Digital Consumer

I just re-discovered (if you saw my computer ‘desktop’ you’d understand) two excellent reports — one from Nielsen on The Digital Consumer, and the other from comScore called US Digital Future in Focus 2014. These are the most exhaustive examinations I’ve seen of the digital usage habits of today’s consumer, as measured in each case by […]

Learn More November 6, 2014

Pushing The Right Buttons

I guess there’s two ways of thinking about branding (actually three, taking into account the view of our esteemed colleague, Jeff Brooks, at Future Fundraising Now). One view is that ‘branding’ is simply shorthand for the emotional relationship a consumer or donor develops with the provider of a product or service or experience. The notion […]

Learn More November 5, 2014

How You Should Really Be Thinking About Acquisition Costs

Editor’s Note: The e-Book version of Retention Fundraising: the new art and science of keeping your donors for life is now available. You can click here to order either the e-Book or print versions. Part 5 of the book is titled “Do The Math” and the chapters in this section deal with key metrics, ranging […]

Learn More November 4, 2014

Re-engaging Lapsed Customers/Donors

Everybody in marketing — whether they’re selling cars, cell phones or causes/charities — has the same problem … keeping their current customers engaged. In the commercial world, marketers use all sorts of personal and individual behavior (or inactivity) data to trigger relevant customer contacts aimed at repeat sales or ‘softer’ relationship building. Here’s a ‘tip […]

Learn More November 3, 2014