Award Winning Blog - Agitator

Want To Improve Your Digital And Multi-Channel Fundraising?

Justin Perkins is senior director of brand engagement with Care2 and is founder of Care2’s digital marketing advice blog frogloop.com. He recently wrote an excellent piece in The NonProfit Times, titled: 5 Guidelines For Improving Your Digital And Multi-Channel Marketing. His bottom line … “Email still drives the most significant portion of online fundraising. Methodical, […]

Learn More August 6, 2014

Christmas In August — Again

A year ago, with the release of the mid-year results of the Blackbaud Charitable Index — online and offline — we reminded readers now is a great time to make sure they get their share of year-end giving. You’ll recall that as much as 20+ % of the annual contributions for most organizations come in […]

Learn More August 5, 2014

Lesson From Greenpeace: Closing The Deal

On July 25 I noticed, viewed and reviewed on The Agitator an online video produced by Greenpeace, titled Lego: Everything is NOT Awesome. It deals with oil exploration by Shell in the Arctic. I was hugely impressed and indicated my expectation that Greenpeace would probably do more than merely bask in the satisfaction that I […]

Learn More August 4, 2014

Video Improves Conversion Metrics

Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. Video improves conversion metrics. For example, here are some figures from Experian. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and […]

Learn More August 1, 2014

Fundraising In A Multi-Cultural Context

We have been agitating for U.S. fundraisers, in particular, to widen their demographic horizons in planning their fundraising strategies … specifically with respect to engaging the ethnic and racial segments that are driving our population growth. [See here and here.] But I must confess to being asleep at the switch myself. Only when contacted by […]

Learn More July 31, 2014

Poor Or No Strategy — Barriers To Growth, Part 9

Look no further than how strategy is typically thought of by most nonprofits and their consultants and you’ll quickly understand why poor or no strategy is a major barrier to growth. First, what a meaningful strategy that leads to growth is NOT. Strategy that leads to growth is NOT asking three different copywriters to draft […]

Learn More July 30, 2014