Award Winning Blog - Agitator

Telemarketing Case Studies #2

Can you, should you telemarket to high dollar donors? Many of you are probably responding … “YECH!” “GROSS!” “My development director would rip my heart out!” But Gabe Raff at Chapman Cubine Adams + Hussey thinks differently. And has the data to back up his approach. Here’s a case study from Gabe on a campaign […]

Learn More June 17, 2014

Cool Stats On Social Media Fundraising

Nonprofit Tech for Good recently proffered 14 “Must Know” stats about fundraising, social media and mobile technology. Here are six to tease you on a Monday morning. I can tell you’re not quite ready yet for heavy lifting this week. 1. Responsive design increases giving 96% on mobile and tablet … 126% on mobile. 2. […]

Learn More June 16, 2014

Telemarketing Case Studies #1

Last week I wrote about fundraising telemarketing, conceding that The Agitator had been neglecting the channel and promising to publish case studies our readers might proffer. I am thrilled to report that readers have responded with some excellent examples of successful telefundraising. Here is the first case study I’d like to share — from PETA […]

Learn More June 13, 2014

Selling Your Board On Direct Response

Roger has written on several occasions about the obstacles that nonprofit boards can present to effective fundraising and growth — see, for example, here and here — especially when it comes to direct response fundraising. Similarly, Tom Harrison, chairman of Russ Reid, writing a recent column in Fundraising Success, recited some of the ‘wisdom’ he’s […]

Learn More June 12, 2014

Fundraising Agencies — Barriers To Growth, Part 5

A lot of what I’m about to say here will seem offensive to fundraising agencies and insensitive to their problems. I mean to be neither. I decided to call out this thorny barrier to growth because I’m not alone in observing a dangerous pattern that’s emerging. Higher fees, lost respect, absence of serious innovation – […]

Learn More June 11, 2014

Sadvertising

Writing in Fundraising Success recently, Angie Moore riffed off an article in Fast Company titled, The Rise of Sadvertising: Why Brands Are Determined to Make You Cry. At the top of her piece, Angie wrote: “…you would think emotional advertising is something new. I’m not making fun of the article — I actually found it […]

Learn More June 10, 2014