Award Winning Blog - Agitator

Who Is This Person?

Yesterday, writing about the donor acquisition phase of the ‘donor journey’, I suggested that the very first step to understanding the path your donor prospect was following was to, well, know your current donor. The assumption of course is that you’re seeking clones of that donor. There are several ways you can know your donor. […]

Learn More April 8, 2015

The Donor Journey – 1

Last week I lamented the fact that so little seems to have been researched or written about regarding the ‘donor journey’. Whereas, in the commercial space, marketers can describe in excruciating detail how consumers proceed to consider and eventually purchase their products. If you google ‘customer journey’ you’ll be treated to 21 million results, replete […]

Learn More April 7, 2015

Fixing Hidden Leaks #1: How To Write Good

At the end of my post — The Hidden Cost of Complexity — I promised a series of posts on donor usability. Why? Because the sector spends millions of dollars and hours creating complexity. Complexity that drives donors away. Out they go through the leaky self-created holes in the retention bucket. Let’s start with the […]

Learn More April 6, 2015

Chasing The Unicorn

On April 1st Jeff Brooks alerted us to the next game-changer in fundraising with his glorious post, The Wah Generation. On April 2nd Tom weighed in with a post titled Haunting Fundraising Questions, wondering about the future. His post was liberally salted with points by Pamela Barden zeroing in some key questions we all should be asking, but […]

Learn More April 3, 2015

Haunting Fundraising Questions

Last week, experienced (35 years in the biz) fundraiser and fundraising consultant Pamela Barden wrote a post in Fundraising Success titled, 4 Fundraising Questions I Can’t Answer. A very intriguing title. I bit. Here are her four questions: 1. Can digital income continue to grow on similar trajectories as it has been growing? 2. Will […]

Learn More April 2, 2015

Giving Tuesday Canceled

Confirming rumors that have been circulating for some time, the organizers of GivingTuesday announced late last night that this year’s event, slated for December 1st, has been canceled. Knowledgeable sources with close ties to the GivingTuesday Founders Council revealed to The Agitator that a new event — RandomWednesday — would be launched as the replacement. GivingTuesday was […]

Learn More April 1, 2015