Award Winning Blog - Agitator

Booooo!

Never in my most demented moments has the Fox News tagline – “Fair and Balanced” — ever popped up in my brain. I don’t even think that channel’s on my TV. But, this morning, as I read Tom’s Zzzzzzzz! post on Giving Tuesday, there it was. “Fair and Balanced”. While I agree with Tom and […]

Learn More December 6, 2013

Zzzzzzzzzz!

I guess I’m spoiling for a fight on this one! Giving Tuesday … Zzzzzzzz! Gosh, it never occurred to people to give money or time to save endangered species or the local ballet company, or nourish the needy, or assist victims of abuse or oppression until someone created a ‘giving day’ to inspire them! “I […]

Learn More December 5, 2013

What Jobs Do Your Donors Want Done?

In the commercial world about 95% of all new products fail. It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control. That’s because when it comes to planning new offerings and new appeals most organizations make the mistake of starting by segmenting their donor bases […]

Learn More December 4, 2013

Answer My Question

Let’s assume you’ve somehow captured the attention of a new donor prospect. Or maybe they simply showed up, uninvited, at your doorstep (i.e., website, Facebook page). Lucky you! I can sense you are trembling with anticipation. What next? What is the one question you must anticipate and answer to win that donation? Some possibilities … […]

Learn More December 3, 2013

Whose Story Is It, Anyway?

Yes, you’ve heard it before, including from The Agitator … “Use stories.” “Tell your donor a story.” “Stories engage emotionally.” Etc, etc. But will any story do? Obviously the same story doesn’t work for every prospective donor, however carefully targeted and apparently similar they might be. Consider the view of marketing guru Seth Godin. He […]

Learn More December 2, 2013

Giving Thanks

Chances are there’s not a U.S. Agitator reader online or reading The Agitator today. You see, it’s Thanksgiving. The preeminent day in the U.S. The one holiday all Americans seem to agree on and celebrate. Even celebrate to the extent of traveling thousands of miles, paying exorbitant airfares or increased gas prices for horrendous road […]

Learn More November 28, 2013