Award Winning Blog - Agitator

Strategy Starts Where Your Comfort Level Ends

But, alas this is not how strategy is typically done. To start, we turn “strategy” the noun into an adjective (strategic) modifying “plan” or “planning”. This fateful, unintentional decision likely dooms any real strategy emerging. Instead, we end with a long, tedious document and an Excel file. The Excel document is some form of a […]

Learn More January 29, 2014

How To Destroy Your Website

Apart from direct mail list rentals, most of your new donor leads these days are probably generated by your website. So you want to keep it in tip-top shape, right? Writing on Marketing Profs, Andy Crestodina tells us what not to do in a cheeky and useful article titled, Destroy Your Website in 13 Easy […]

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Operation Smile reverses industry trend, actually increases retention rates

Listen to Associate Vice President, Jann Schultz (formerly) of Operation Smile explain how Donor Voice transformed their fundraising by giving her a donors view of her organization.

Learn More January 28, 2014

Unlock Your Retention Treasure Trove

There’s no more important action a fundraiser can take than making sure the donor knows how important and wonderful he or she is. And quite frankly, there’s no communication vehicle as powerfully suited for this task than the simple, well-written, four-page paper newsletter. Not digital. Not slick. Not focused on the ego of the organization. […]

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But You Are Free …

Want to double your persuasion power? The Neuromarketing blog has the answer. In their post, Four Words That Double Persuasion, they report: “Want to double your success in persuading people to do as you ask? Four simple words, and even other phrases with the same meaning, have been shown to double the success rate in […]

Learn More January 27, 2014

Snacking, Bingeing, Consuming On The Run

I just stumbled upon a fascinating thought piece from Mindshare, a global marketing/media company, part of an occasional series they publish under the rubric CultureVulture. This report is simply titled Entertainment and discusses the various ways that evolving media use and particularly the way we receive, view and interact with entertainment content will spill over into […]

Learn More January 24, 2014