Award-Winning Blog


Discover Your Missing Middle

‘Mid-level giving’ is an essential element in any fundraising program. Sadly, in practice it’s one of those buzzwords lots of fundraisers talk about, few understand and even fewer know how or where to begin. This is why a new study, The Missing: Neglecting Middle Donors Is Costing You Millions, released Sunday at the AFP is […]

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The Fundraisers’ Lemniscate

There’s no way fundraisers can achieve a brighter future by repeating the same tactics, recycling the same thinking again and again. Tactics and thinking that clearly no longer work the way they did a generation ago. You know the signs: falling acquisition rates, lousy retention, diminishing donor value and commitment. Different times require different thoughts, […]

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Nonprofit Video Awards Announced

The 2014 DoGooder Video Awards have just been announced. For the eighth year, See3, YouTube, NTEN and Cisco, now joined by The National Alliance for Media and Culture and the National Youth Media Network have combined to select the best of nonprofit videos. Each of the winning videos can be viewed here. Here are the winners: […]

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Write On, Roger

In response to the query I posed a few days ago, Should Roger Keep Writing?, it appears that Agitator readers — at least the vocal ones — believe that donor relationship-building matters. We continue to have hope for converting the naysayers. Thanks for your comments. And so Roger has been instructed to complete his book […]

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“Do Environmentalists Ever Get Laid?”

That’s the question nonprofit strategist Mike Bento asks in a two-part series on the importance of meeting prospects and donors where they are, not where you are. It’s a question every group – green or not – should be asking. Mike’s rant is about relationship building — the perfect follow-up to Tom’s cheeky post of […]

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Should Roger Keep Writing?

Let me begin with two questions. Do donors really care about getting results from the nonprofits they support? And, do they really care about the nonprofits themselves … as in, do they want a relationship with those groups? I’m prompted to ask these questions for two reasons. First, because I just read this UK report […]

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