Why the Right Identity, Not Just Any Identity, Drives Giving
You’re young or old, wealthy or working-class, conservative or progressive, male or female. These are easy-to-find labels and we all sort into multiple categories and for these reasons, we assume it must be meaningful. So, we dutifully segment our lists, thinking that targeting “women donors” or “millennials” or “high-net-worth individuals” is the key to unlocking […]
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