Award Winning Blog - Agitator

The average UK charity is losing out on a 105% increase in lifetime value

Every year you spend time, money and resource trying to engage your donors in the hope that they’ll give more and stay longer. Yet frustratingly little ever changes for the better (though frequently for the worse!) Why’s nothing changing? Because our journeys are starting in the wrong place. Take your current ‘supporter journey’. What was […]

Learn More March 14, 2014

Strong Emotions Drive Online Video

It’s Friday, and online video watching normally spikes on Fridays. Hmmm! Maybe a good day to talk about online videos. Greenpeace recently held a ‘Digital Mobilisation Skillshare’ to explore the characteristics of most effective online videos. Here’s a link to their findings, with illustrating videos. Embedded in the report are a number of additional resources […]

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More On The Mobile Opportunity

Every report on mobile use that I’ve seen since the beginning of the year notes that 50% (or more) of emails are now opened via smartphones or tablets. For example, here’s a recent study from Yesmail Interactive that looked at how 6.4 billion emails delivered in the last quarter of 2013 were accessed. They note: […]

Learn More March 13, 2014

Don’t Talk About The Nail!

If there’s one piece of advice you’ve probably heard over and over from your fundraising copy advisers (and The Agitator … search ‘Copywriting’), it’s … DON’T talk about how great your nonprofit is. DO talk about how great your donor is … and how their gift will bring about the changes they want to see […]

Learn More March 12, 2014

Biggest Jump In Giving Since Great Recession

Blackbaud is out with its 2013 Charitable Giving Report documenting the largest year-over-year increase in charitable giving since the Great Recession of 2007-2008. As you’ll see from the infographic below (click here to enlarge), based on its analysis of $12.5 billion in giving to 4,129 organizations, Blackbaud reports that overall giving grew by 4.9% in […]

Learn More March 11, 2014

He Planted Trees So Others Might Benefit From The Shade

At 6 p.m. this evening a celebration of the life and legacy of visionary philanthropist Robert W. Wilson will be held at The New York Public Library. Bob Wilson was no ordinary philanthropist. Not only did he contribute more than $600 million to a diverse range of causes, he attached one major condition to almost […]

Learn More March 10, 2014