Award Winning Blog - Agitator

Retention Is The New Acquisition

Lots of folks pay lip service to the importance of donor ‘retention’. Far fewer know much about it, let alone do much of anything about it. As acquisition costs rise and response rates plummet, Tom and I have stepped up our rants on retention. In our view, retention is the new acquisition. And it’s welcome […]

Learn More June 18, 2013

Jeff Gets Upset … Me Too

I love it when creative whiz Jeff Brooks gets upset over the mind-boggling bad judgments nonprofits make — regarding names, logos, taglines, positioning and messaging — in the name of better branding. The examples he comes up with, as in this post — Change your name at your own risk — are usually breathtaking. Virtually […]

Learn More June 17, 2013

The Agitator Wall Update: We Confess!

In the interest of full transparency with our Agitator readers, we have a confession to make. We are watching you! Using technology developed at AOL, we have been studying your facial and emotional reactions to The Agitator’s paywall proposition, as recorded without your knowledge via the webcam on your computer. The technology is described here. […]

Learn More June 15, 2013

What To Do About Fundraising’s Dark Side

Thanks to those who have commented on Roger’s posts this week (here and here) on outrageous fundraising practices. But frankly, we wish we were getting even more concerned and constructive response. Like these thoughtful comments from Jennifer Phillips, chief strategy officer at Avalon Consulting Group … Fundraising’s Dark Side And What To Do About It […]

Learn More June 14, 2013

Video Lifts Email Response

The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.” 40% higher revenue. Sounded like the usual vendor study designed to generate business leads. It was actually simply a […]

Learn More June 13, 2013

How Do They Get Away With It?

#1 on the list of America’s “50 Worst Charities” according to a collaborative report from The Center for Investigative Reporting and The Tampa Bay Times is the Kids Wish Network. The Times/CIR investigation reveals that over the past 10 years this knock-off of the highly respected Make-A-Wish-Foundation, has “channeled nearly $110 million donated for sick […]

Learn More June 12, 2013